How to Choose the Right Products for Amazon FBA [Top 15 Tips]

Tons of merchants have been incredibly successful in selling through Amazon FBA. What could start out as a small side hustle can be scaled to reap the equivalent salary of a full-time job.

Of course, it takes a bit of trial and error before you know what products and categories could be an Amazon gold mine. Keep reading for our tips on how to find the perfect products for success on Amazon FBA. 

Before diving into product research, familiarize yourself with how to sell on Amazon to understand what makes products successful on the platform.

#1. Research, Research, Research, Research

Before beginning to sell on Amazon, take your time with product research to determine profitable products.

A great first step in figuring out what products are in demand is through the Amazon Best Sellers list. Amazon has more than 200 million users who are searching for essentials in every category you can think of.

Pro Tip: Use a BSR (Best Sellers Rank) sales estimator to translate rankings into estimated monthly sales volumes. This helps you assess real market demand before investing in inventory, identify products with consistent sales velocity, and avoid oversaturated markets, significantly reducing your risk when choosing profitable niches.

In addition to exploring the Best Sellers list, doing a SWOT analysis can help you evaluate the strengths, weaknesses, opportunities, and threats associated with selling specific products on Amazon. Diving into categories and sub-categories helps paint a picture of where items rank as far as popularity and can also indicate if there is an opportunity in the market or if it is over-saturated. 

It’s also important to consider profit margins and how much experience you need to excel,  you can learn more about how to excel as a seller in top Amazon product categories here.

Helium10 also shares tips and tricks for how to ace Amazon research in Amazon product Research 101.

#2: Find opportunities without too much competition

Amazon sellers will have the most potential in categories that aren’t overly saturated.

Take a look at JungleScout’s 2400+ Low Competition Niche Products to Sell on Amazon and mix in the easy techniques below into your search to instantly identify if a category is too competitive.

• Top-rated products with minimal reviews are a good sign that the product hasn’t been discovered by too many users.
• If you research keywords for hypothetical PPC campaigns relating to a product and notice the prices are higher than $2/keyword this is a red flag that there is strong competition in this category.Learn more about advertising on our post, Amazon Advertising 101.
• Pricing trends help indicate whether a product has longevity. If you notice prices dropping this means sellers can’t retain customers and need to lower prices to stay competitive.

Pro Tip: If the market in the US is too competitive for a certain category, a quick solution could be bringing the category to consumers on Amazon Canada.

#3: Read product reviews, then read them 2 more times

Reviews help build credibility and are an opportunity for Amazon sellers to show how and why potential customers can trust the purchases they are making.

Pro Tip: Listening to what customers are saying can give you great insights as to what could be improved for that particular product. That way, you can find out how to offer something better than the competition.

#4: Do not violate trademark/licenses

This one is a no-brainer. Do a quick search to make sure you’re not selling something that’s already been trademarked.

There are different types of trademarks and licenses to be wary of. Some trademarks such as Disney or Mcdonald’s are obviously off-limits, but if you aren’t sure use USPTO to search trademarks to ensure you’re in the clear.

Amazon has very strict rules around infringing trademarks – review their protocol and Intellectual Property Rights policies for more information.

#5: Keep a watch on identified products

Don’t just jump into it. Monitor prospective products to see if their rankings remain stable for 2-4 weeks before deciding which is the right one.

Use Google Trends to see how consistent keywords are throughout the year in specific regions that you are interested in selling in.

#6: Avoid seasonal products in the beginning

The idea is to grow an e-commerce business that gives you year-round earning potential. In the early stages, seasonal products will limit your profitable months and decrease consistency in sales month over month.

Choose a product that helps you generate revenue throughout the year because it is something that people always need. When you’re ready to experiment with seasonal products, check out Helium10’s guide to How To Win Selling Seasonal Amazon Products.

#7: Ensure High Quality

Reputation is everything. Remember, Amazon verified purchasers will leave product reviews that can either make or break your FBA business. Make sure that your product quality is top-notch and offers value to your customers.

Pro Tip: Before committing to your manufacturer, do a sample order so you can test the product before going to market. AMZ Prep is partners with Alibaba, so our team is happy to help facilitate logistics around samples for wholesale orders.

#8: Start Small, Think Big

Your budget plays a role in dictating which product you can afford to start selling on FBA. If funds are tight, you could get a loan to help cover initial inventory or setup costs. Buying inexpensive products is the way to start.

Inexpensive doesn’t have to mean poor quality. There are a few flexible options you can select from when you’re getting started on Amazon.

All the information on pricing out what plan makes sense for you can be found on Amazon here.

If you want to set a small budget before you start, check out our post on what to do with $1000 and no FBA experience for tips and tricks on how to make the most with the least amount of risk. If you’re growing your Amazon FBA business and need fast cash for inventory or low-sales periods, find the right lender quickly for short-term payday loans from £100 to £5,000, without long approval times.

#9: Identify products that offer good margins

What are the margins you can earn from selling a product through Seller central Amazon Canada? Whatever that number is, you need to make sure it’s actually profitable for you, and that it keeps you motivated to go all in.

A healthy margin to begin is around 25-30% after everything, including your launching & marketing spend. Use Amazon FBA Calculator to ensure the numbers make sense.

#10: Avoid awkward or fragile products

Taking into consideration products that are easy to prep and store in an Amazon warehouse is important. Choose products that are going to simply go through the fulfillment process.

Products that are small and light are easy and cheap to ship which is great for beginners. 

Avoid selling anything with a limited shelf-life or that is super fragile or awkwardly shaped. Refresh yourself on the expiration dates on FBA products to ensure you’re not going to run into short timelines to sell merchandise.

Prepping your FBA products is more important than you might realize. Understanding the impact of FBA capacity cuts can help you plan storage space better and avoid delays when sending products to fulfillment centers. If it’s not done right, Amazon will reject your product coming into their facility.

This could result in shipping delays, and ultimately, unhappy customers. Make sure you package your products according to Amazon’s guidelines or get your products professionally prepped.

Note: Improperly prepped or returned inventory may end up listed warehouse deals instead of being sold at full price.

#11: Find manufacturers offering reasonable minimum order quantities

Find manufacturers or suppliers who can sell you their products at a good margin. Make sure their minimum order quantity (MOQ) is within your initial investment limit.

Review Alibaba’s wholesale tips for minimum order quantity. Determine a minimum inventory level that you feel comfortable storing in your Amazon warehouse and check in with your supplier to ensure it will be easy to get more units when needed.

If you’re scaling your Amazon business beyond 20 units, you’ll need to use Amazon FBM, which prevents restrictions and will allow for more revenue and growth.

Ensure you have 2-3 times the inventory in your Amazon warehouse that you predict you will sell in a month so that you are able to seamlessly process orders for Amazon Fulfilment.

#12: Sell white labelled products

Another useful way to increase margins is by selling your own Amazon private label.  To do this, you need to find manufacturers who can supply products that you can sell under your own brand.

This is a great way to start establishing a brand that you can eventually use to diversify your product.

#13: Make sure the product isn’t restricted 

Amazon FBA allows thousands of products to be sold, but they do have a list of products that are prohibited. This list can be found on FBA’s Seller Central page under FBA Prohibited Products.

Some products also require specific approvals from Amazon, double-check what products fall under this category if you’re selling in the US on Amazon Seller Central.

#14: Avoid competing with Amazon (Trust us)

Remember that while Amazon allows third parties to sell on their marketplace, they also sell their own products.  Make sure to stay clear of products that Amazon sells because the competition with Amazon is too tough to rival.

Amazon has the clout to sell at a much lower cost than sellers and which can kill your business before it even gets off the ground. 

Use the “Amazon.com” seller filter on the lefthand side of the Amazon website when searching for products to confirm if Amazon is the vendor.

#15: Figure out Fulfillment 

Depending on what you are selling you’ll use Amazon FBA or Amazon FBM to ship your products to customers. 

Amazon FBM: Amazon fulfillment by the merchant, or FBM, is a fulfillment method where you, as a seller, are responsible for distributing your product to your customer base directly; this includes controlling, handling, and shipping to your buyer. Whether it is through self-fulfillment or a 3PL (third-party logistics company), Amazon plays no part in the physical distribution of the product. Download the AMZ Prep Amazon FBM Guide here.

Amazon FBA: Amazon fulfillment by Amazon, or FBA is when Amazon takes care of the shipping and handling of a product. If you’re selling a smaller number of units and are ok with paying a fee to Amazon, FBA is a great strategy if you’re looking to strictly handle sales and let Amazon do the rest. 

We hope these tips allow you to sell faster, more effectively and with less stress on Amazon.

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Blair Forrest

Blair Forrest is the Founder of AMZ Prep, one of North America’s fastest-growing third-party logistics and fulfillment networks, built entirely without outside capital since 2016. Under his leadership, AMZ Prep has scaled to 50+ fulfillment centers across 6 countries, processing over 8 million units monthly and powering $2 billion+ in annual GMV for more than 5,000 brands worldwide including 437, Silverts, Saltyface, Unilever, Duracell, and JBL. A recognized authority in eCommerce logistics, Amazon FBA strategy, and supply chain optimization, Blair has helped thousands of sellers and brands master their fulfillment operations from first shipment to enterprise scale. He regularly consults on FBA prep, multi-channel fulfillment, last mile delivery, international expansion, and cost reduction strategies that save brands 20–40% compared to traditional 3PL providers. Blair’s insights on Amazon logistics, 3PL operations, and eCommerce growth are widely cited across the industry. Through AMZ Prep’s content, guides, and resources, he continues to share battle-tested strategies drawn from managing one of the largest independently owned fulfillment networks in North America.