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The AMZ Amazon Glossary
[/vcj_heading][vcj_empty_space height=”20px”][vcj_empty_space height=”20px”][vcj_text_block paragraph_whitespace=”1″ text_size=”18px” text_color=”#2d2727″]A guide to over 200 terms (and counting!) you need to know to become an industry expert.[/vcj_text_block][vcj_empty_space][vcj_empty_space height=”10px” height_tablet=”60px”][/vc_column][vc_column width=”1/2″][vcj_single_image image=”2860″ radius=”0″ lightbox=”1″ overlay=”disabled” animation_speed=”2″ animation_delay=”0″][/vc_column][/vc_row][vc_row shadow_hover=”shadow2″ overflow=”default” responsive_border=”enabled” max_width_alignment_mobile=”default” shadow_for=”outer” mobile_element_alignment=”disabled” text_align_inline=”left” shadow_hover_custom=”0px 25px 45px 0px rgba(0, 0, 0, 0.04)” background_image_hover=”” css_animation_delay=”” css_animation_speed=””][vc_column][vc_column_inner shadow_hover=”shadow2″ overflow=”default” shadow_hover_custom=”0px 25px 45px 0px rgba(0, 0, 0, 0.04)”][vcj_heading style=”style1″ size=”default” line_height=”15px” animation_speed=”2″ animation_delay=”0″]
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1P“First-party”; refers to manufacturers or vendors that sell to Amazon in a traditional supplier/retailer trading relationship
3P“Third-party”; refers to manufacturers, merchants or resellers that sell via Amazon’s third-party Marketplace
3PL(third-party logistics) A type of supply chain management strategy in which brands outsource elements of their distribution, warehousing or fulfillment services to outside companies rather than operating entirely in house
A
A+ content
Amazon’s term for Enhanced Manufacturer Content, indicated by the content under the header “From the Manufacturer”
A/B testing
A method of testing website or product content that involves creating two versions and comparing which one is the most successful; this term is also referred to as split testing
Above-the-fold
Content that typically appears before a shopper must scroll, and includes the product title, product image(s), bullet content and description
Accessibility
The practice of making or designing websites and software usable by as many people as possible, including those with disabilities or impairments
Add-on item
Item is unavailable to be bought & shipped individually on Amazon; can only purchase the item when filling a larger order (e.g., $25 in U.S., £20 in U.K.); Add-on Item designation can signal that a product may be falling below acceptable profitability levels
Add to cart rate
The percentage of online shoppers that visit a specific product description page and add it to their basket, displaying an intent to purchase
ACOS—Advertising cost of sales
An Amazon term for the percentage of money spent on sponsored advertising compared to product sales; equivalent to the percent of total ad spend divided by total sales
Algorithm
A process or set of rules a computer must follow during a calculation or other problem-solving operation, most commonly used to refer to SEO or retailer search placement practices
ALT tags
Text displayed when product images are unable to load
Amazon Advertising
Amazon’s self-service advertising platform; in September 2018, the company rebranded all of its AMG, AMS and AAP features under the Amazon Advertising umbrella
Amazon Attribution
A measurement tool that allows organizations to analyze how their non-Amazon marketing and advertising efforts impact their performance on Amazon, such as search, social media, and email marketing
Amazon Best Seller Ranking (BSR)
An Amazon Best Sellers Rank is a number that nearly every product in its multi-million product catalog is awarded once the item has had at least one sale. For that reason, the BSR is a good indicator of how well a product is currently selling on Amazon. Although Amazon doesn’t reveal exactly how the Best Sellers Rank is calculated, there are a number of factors that contribute to it, including:
- Current and historic sales
- Product price changes and promotions
- Competitive products
Amazon Born to Run Program
Amazon program that gives vendors the opportunity to sell large initial buy quantities of new products. In exchange, brands must invest 10% of the launch buy quantity cost in Amazon’s marketing services and provide full return rights for unsold products after the ten-week period.
Amazon Brand Registry
Amazon program that helps brands protect intellectual property by providing accurate representation of trademarked brands on Amazon
Amazon Choice
A product designation provided by Amazon that acts as a recommendation for Amazon shoppers for specific search terms. Amongst other variables, products are chosen based on positive reviews, competitive pricing and availability for instant shipping
Amazon Demand-side Platform (DSP)
An advertising platform that allows brands to purchase display and video ads for all Amazon-owned channels using their customer targeting data; previously known as Amazon Advertising Platform
Amazon Live
A digital live streaming service where Amazon sellers can host livestreams to promote their products and boost awareness
Amazon Project Zero
Amazon program that empowers brands to help drive counterfeits to zero through use of automated protections, a self-service counterfeit removal tool and product serialization
Amazon Transparency
Amazon’s item-level authentication service that enables brand owners to identify their products with unique codes to prove the origin and authenticity of the products they sell, thereby protecting their brand and customers from counterfeits
Amazon Verified Purchase
Product review notation that signifies Amazon has verified that the person writing the review purchased the product at Amazon and didn’t receive the product at a deep discount
Amazon Vine
Amazon’s internal review generation service that allows participating vendors to submit free products for review by Vine Voices
AmazonBasics
Amazon’s own-label product line, which includes items such as HDMI cables, batteries and audio cables
AMG—Amazon Media Group
Premium advertising offer within Amazon’s vendor services; part of Amazon Advertising as of September 2018
AMS—Amazon Marketing Services
Amazon’s self-service platform for paid search; part of Amazon Advertising as of September 2018
AOV—Average order value
The average monetary amount a customer spends when placing an order with your brand; this can be calculated by dividing sales revenue by the total number of orders
APASS—Amazon Packaging Support and Supplier Network
List of companies and labs that help design, supply and test packaging to meet Amazon’s Packaging Certifications
API— Application Program Interface
A computing interface that defines interactions, known as calls or requests, between multiple software programs like what types of calls can be made, data formats used, and conventions to follow
ARA—Amazon Retail Analytics
Amazon’s self-service data and reporting platform offered as part of Vendor Central. Comes in free (“Basic”) and paid (“Premium”) versions
ASIN—Amazon Standard Identification Number
A 10-character alphanumeric unique identifier that’s assigned by Amazon.com and its partners
ASP—Average Selling Price
The average price at which an item was sold over a given period
ATV—Average Transaction Value
The average amount of money spent by a customer on a single transaction, calculated by dividing the total value of all transactions by the number of transactions
B
B2B—Business to Business
Commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer
B2B2C—Business to Business to Consumer
Transactions that combines B2B and B2C for complete product or service transaction
B2C—Business to Consumer
Transactions between a company and consumers who are the end-users of its products or services
Below-the-fold
Enhanced content, including supplementary images, videos, comparison matrices, among others, which a shopper must scroll down product page to view
BI—Business Intelligence
Technologies used for the data analysis of business information; BI platforms provide historical, current and typically predictive views of business operations
BOPIS—Buy Online Pick Up in Store
Sometimes referred to as click-and-collect; a hybrid eCommerce model where customers order goods online and pick them up in a store or another specified location
Brand management
A marketing term that refers to strategies companies take to increase public perception or value of their brand, including customer loyalty and positive brand association
Branded keywords
Search keywords that include a specific brand in the product title
Brick and mortar
A term that describes a company that sells products to consumers via physical store locations
Budget fluidity
A marketing campaign strategy where the overall goals and messaging are fixed, but the total budget is free to change throughout the duration of the campaign
Bullet content
Bulleted above-the-fold content that provides a product’s key features and benefits
Buy Box
Box on a product page where customers add a product to their shopping carts with the simple quantity dropdown and “Add to Cart” button; Amazon will highlight either itself or another merchant (i.e., a 3P seller) as the default seller for a product
Buy Button
An element of distributed commerce, a Buy Button lets vendors generate an embeddable product card and checkout that can be placed on a non-retail website
Buy now, pay later
The option for customers to receive goods at the point of purchase, but pay for those goods incrementally over time, sometimes with added interest
BOGO—buy one, get one
A promotional sales tactic that involves offering two items for the price of one
Bundling
The practice of brands packaging multiple items or services together as a single, combined product often for a lower price than purchasing each item individually
Buyer persona
A fabricated representation of a company’s ideal customer, including demographics, behaviors, and goals, based on market research and sales data
C
Cart abandonment
A situation where a customer adds products to their online shopping cart but does not follow through with a completed purchase
Case Pack
The total quantity of items in a case; Case Packs are sometimes broken into smaller packages, referred to as Inner Packs
Category rankings
The ranking of products as they appear when shoppers browse to specific department pages or category pages
CGC—Consumer-Generated Content
Content created by consumers (including images, ratings & reviews, and Q&A) displayed on product detail pages
Chatbot
Software application used to conduct online chat conversations in lieu of direct contact with a live agent, often used for common customer service tasks
Click-and-collect
Sometimes referred to as BOPIS (buy online pickup in store); a hybrid eCommerce model where customers order goods online and pick them up in a store or another specified location
Click and mortar
A term that describes a company that sells products to consumers via personal website, online retailers and at least one physical store
Comparison matrix or grid
Matrix comparing products within a product line or brand family
Compliance
Ensuring no gaps exist between expected content (content referenced from your digital asset management provider) and actual content collected from a product page
Conversational commerce
The act of online shopping through means of digital conversation, such as chatbots, messaging apps or virtual assistants like Amazon Alexa
CPC—Cost per conversion
The dollar value associated with getting a customer to make a successful conversion – by making a purchase, signing up for a service, completing a call to action, etc.
Conversion rate
The percentage of glance views (or traffic) a product detail page gets that results in a purchase
CPFR—Collaborative Planning Forecasting & Replenishment
Concept intended to enhance supply chain integration, including inventory management and product replenishment, through joint visibility and joint business practices between a supplier and their retail customer; a trademark of GS1 US
CRaP—Can’t Realize any Profit
Items that are unprofitable to Amazon and may be at risk of being delisted
Crossell
An advertising method that recommends additional complementary or related products to a customer based on items added to their cart
CTA—Call to action
A marketing term used to describe an advertisement or piece of content that prompts viewers to take a specific next step
Curbside pickup
A service strategy where customers can purchase items ahead of time online, or virtually, and pull up their vehicle to a physical retail location where employees will bring them their order
Customer acquisition cost
The dollar value associated with winning a customer to make a purchase
Cyber Monday
A retailer holiday that exists to encourage consumers to shop online through massive sales and promotions; occurs on the Monday after Thanksgiving
D
D2C or DTC—Direct to Consumer
A business and distribution model involving brands selling directly to consumers, typically through their own eCommerce channel (brand.com), catalogs, field sales networks or other direct channels
DAM—Digital Asset Management
A category of product information and content technology, commonly used to centrally manage digital assets including pack shots, marketing and lifestyle imagery, videos, banner ads, and more. May also allow for distribution and syndication of product content to retailers
Data lake
Repository for storing all enterprise-wide data, including raw data and transformed data typically used for tasks such as reporting, visualization, analytics and machine learning
Data visualization
The graphical representation or information and data using visual elements like charts, graphs, maps, etc.
Dark store
A distribution center, typically located in a large warehouse, that is used to fulfill online shopping orders or to allow consumers to collect items they have ordered online.
Digital shelf
Where and how products are displayed online; similar to the physical shelf in stores, it’s how consumers discover products
Digitally native brands
Brands born on the Internet that typically control their own distribution
Display advertising
A form of advertising that is done through visuals, like images, banners or videos, on social media networks and third-party websites
Direct fulfillment
An eCommerce supply chain management method where retailers do not keep inventory in-house, instead the retailer transfers customer orders to a third party that handles the inventory, fulfillment and shipping; this term is also referred to as dropshipping
Distributed commerce
Platforms that embed commerce in non-retail environments, allowing consumers to shop and buy from digital display ad, recipe guide, social media or other digital touchpoints
Distribution center
A specialized warehouse or building that is stocked with a variety of products that are then redistributed to retailers, wholesalers, or directly to customers
E
Eaches
Items that are individually packaged (i.e., in contrast to being bundled) for resale online
EFP—Exclusively for Prime
On Amazon, the product purchase is limited to Amazon Prime members only; EFP designation can signal that a product may be falling below acceptable profitability levels
EC—Enhanced Content
Supplemental visual and textual content suppliers can provide some retailers, typically at an additional cost
Endless aisle
Term for the virtual merchandising of an endless assortment of products available online
Engaged review
A review left as a result of engagement with the shopper by the brand or retailer, and typically must be disclosed as such
F
Fair share
Term used by suppliers that refers to capturing online market share equivalent to their offline market share in physical stores
Favorites
A list of frequently purchased products saved by consumers that they can easily add to a virtual shopping list; often used to avoid the need for searching, browsing or “shopping around”
FBA—Fulfilled by Amazon
Amazon program where Amazon holds third-party (3P) sellers’ inventory at an Amazon fulfillment center for a fee; Amazon handles fulfillment, delivery and customer service for these items; FBA products get access to Prime 2-day shipping, free shipping and other benefits
FFP—Frustration-Free Packaging
Amazon program in which manufacturers can attain “Certified Frustration-Free Packaging” status by providing an optimal eCommerce product packaging experience that is easy to open, protective, low waste and cost effective
First Mover
Retailer that initiates a product’s price drop below the market floor price first during a selected time period
First-party (1P) seller
Refers to manufacturers or vendors that sell to Amazon in a traditional supplier/retailer trading relationship
Flash sale
A business strategy where a retailer offers substantial discounts or promotions for a very short time period
Floor price
A price below which you can’t buy the product, i.e., the product’s lowest price in the marketplace
FMCG—Fast Moving Consumer Goods
Products that are sold quickly and at a relatively low cost, for example, packaged food, beverages, toiletries, cosmetics, over-the-counter drugs, etc.
FMOT—Forever Moments of Truth
Single decision points with recurring transactional outcomes (e.g. decisions to subscribe to or reorder a product)
Followers
Retailer(s) that was priced above the market floor price, but then drops its price to meet or match a new lower price of the First Mover
Full funnel
Complete range of marketing strategies, tools and levers used throughout all stages of a shopper’s path to a completed online transaction
Full basket
A term for retailers that boast a full range of goods one would find at a supermarket, including perishables
G
General keywords
Search keywords that do not include a specific brand in the product title
Geotargeting
A marketing strategy that involves delivering specific content or promotions to website visitors depending on their location
Glance views
Also called Traffic; the number or volume of views a product detail page receives
Grey market
A situation that occurs when brands approve the manufacturing of their product, but the product is then sold outside of the brand’s authorized distribution channels
GWP—Gift with purchase
A sales tactic that involves offering a free item when a customer makes a purchase, usually used to add value to an order and entice customers
H
Headless eCommerce
An architecture framework where the front end and back end of the digital commerce application is seperated, allowing for more flexibility and customization for the brand
Headline search ads
A type of advertising campaign through Amazon Advertising (formerly AMS or Amazon Marketing Services) that appears as a banner ad above search results
Hero image
The product image shown on search results’ pages and the default image shown on the product detail page; this term is also referred to as the primary product image
I
Influencer marketing
A form of social media marketing where brands use paid endorsements or product placements from popular people or organizations within their industry
Inner packs
Related to pack configuration, inner packs are smaller packages that make up a Case Pack (i.e., the total quantity of items in a case)
Inventory
Also known as stock, this is the complete list of goods and materials that a business has available for sale
J
K
Keyword frequency
The absolute or relative search volume for a given keyword
Keyword stuffing
An approach to SEO that involves trying to fit as many keywords as possible into a given piece of content with the goal of improving or influencing search result rankings
KPI—Key performance indicator
A measurable value that organizations use to demonstrate how effectively they are achieving overall business goals
L
Landing page
A standalone web page that is dedicated to a specific marketing or advertising effort and often contains a singular goal or call to action
Last mile
A supply chain term referring to the flow of goods from a transportation hub to a final destination (e.g. a home or office)
Lifestyle image
Images that show the product being used in a variety of contexts
Lightning deal
An Amazon promotion that is offered for a short amount of time on a limited stock; they can be found on the Amazon Today’s Deals webpage and are restricted to one per customer until the selected inventory is unavailable or the time period ends
Load test
A quality assurance test that can be performed on retailer websites to identify potential performance bottlenecks, calculate product page loading times and ensure large spikes in consumer traffic can be supported
Losing the Buy Box
Products that lost Amazon’s “Buy Box” default first-party (1P) seller status to a third-party (3P) vendor
Lozenge
An image overlaid on top of a product image by an online retailer; usually used to highlight price promotions
LTL—Less than Truckload
Used for the transportation of small freight or when freight doesn’t require the use of an entire trailer; common in eCommerce, LTL shipping can increase product expenses thus lowering item-level profitability
M
MAP—Minimum Advertised Price
A minimum price unilaterally set by the manufacturer at which resellers cannot advertise below
Marketplaces
Type of eCommerce site where products are provided by multiple third parties (3P) with transactions processed by a single marketplace operator, e.g., Amazon Marketplace or Walmart Marketplace
Margin
The profit of a sale calculated by subtracting the cost of goods sold and incurred expenses from the product price
MDM—Master Data Management
Method used to define and manage the critical data assets of an organization, ensuring uniformity, accuracy and consistency, in order to provide a single point of reference for an enterprise’s shared assets
Micro Fulfillment
Small warehouses, or fulfillment centers, that are compact enough to place anywhere with the goal of fulfilling online orders faster and closer to the customer
Minimum viable economics
Minimum item-level profitability acceptable by Amazon before a product’s delisting or CRaP designation
Mobile commerce
A term that refers to using handheld devices, like cell phones and tablets, to go online shopping
MRHI—Mobile Ready Hero Image
A representation of a real world product that may differ from a standard pack shot, but that maintains the majority of the physical pack’s key elements of design, shape and color, and is therefore recognizable on a Digital Shelf.
MSRP—Manufacturer’s Suggested Retail Price
Suggested floor price set by the manufacturer; a minimum amount that resellers should not price a product below
N
Native review
A review left directly on a retailer’s site
Negative review
A review typically rated below 3 stars
O
Omnichannel
Type of retail that integrates several different methods of shopping available to consumers, e.g., online, mobile, voice, phone, physical store
Order management system
A software or electronic system used to streamline order entry and processing
Organic review
A review left with no incentive or free sampling involved; reviews that generally trickle in from raving fans or disgruntled consumers
Organic search
Search results that appear based on a retailer’s algorithmic process and are not sponsored or paid by a brand to appear
Organic traffic
Online page views or website visitors that are a result of unpaid search results
Outsource
The strategy of hiring third party providers to handle certain elements or processes of a business
P
Page placement
The page of search results on which a product appears
Page ranking
The numerical ranking of a product in a list of search results
Page speed
A measurement of the amount of time it takes for a webpage’s content to load
Partial shipment
A fulfillment method where an order is broken up and sent to the customer in multiple deliveries
Path to purchase
Also known as the shopper journey, it’s the cyclical and complex decision-making process that connects consumer demand to what shoppers buy, including all brand and information touchpoints
PDP—Product detail page
The product page that contains the images, description and add-to-cart button
PFP—Prep-Free Packaging
Way products must be sent to Amazon fulfillment centers — e.g., with a scannable barcode, appropriate labeling, and ready to be fulfilled — so no additional preparation is required before shipping by Amazon; non-compliant items could experience a delay in receiving and may be subject to additional charges
PIE—Post-purchase or post-interaction email
Email sent by retailer or brand to consumer following purchase, requesting a review or other feedback
PIM—Product Information Management
Tool used to manage all information required to market and sell products through distribution channels, online and offline; PIM systems generally must support different geographic regions, multi-lingual data, and maintenance and modification of product information within a centralized catalog
PLA—Product listing ads
A type of online advertisement that displays more detailed information about a specific product and typically charges companies on a pay per click basis
POS—Point of sale
The exact location, physical or virtual, where a customer provides payment for a sale
PPA—Price Pack Architecture
Research designed to determine the ideal packaging and price for a product desired by consumers
PPC—Pay per click
An internet advertising model where a website charges a brand for a sponsored advertisement every time a page visitor clicks or interacts with it; This term is also referred to as cost per click (CPC)
Price competition
A product is considered to be in price competition when multiple retailers dropped prices sequentially below the market floor price
Price-to-weight ratio
Metric used to depict a product’s price relative to its weight; also commonly called “Weight & Cube.” Typically, the higher a product’s price-to-weight ratio means the more profitable, all else being equal
Primary product image
The product image shown on search results’ pages and the default image shown on the product detail page; this term is also referred to as a Hero image
Prime Exclusive
Designation for Amazon Products that can only be bought by Amazon Prime members
Private label
Products that are manufactured by one company but sold under another company’s brand
Product assortment
Also referred to as merchandise mix, this is the variety of products that a retailer stocks and sells, online or in-store
Product description
The text description of a product included on the product detail page
Product display ads
A type of advertising campaign through Amazon Advertising (formerly AMS or Amazon Marketing Services) that typically places products on product detail pages underneath the Buy Box
Product launch
The planned, organizational effort of a company to bring a new product or service to market
Purchase order
A commercial document and official offer issued by a buyer to a seller indicating the types, quantities, and agreed prices for products or services
Q
R
Recurring payment/subscription
The process of automatically paying for and receiving a good or service from a merchant on a prearranged schedule
Relevance
Usually the primary factor in determining which products appear organically for which search terms and a factor of how closely related a product is to a given keyword
Research online, purchase offline
A trend in consumer behavior where shoppers research product information online and compare various options before going into a physical store and making the purchase
Responsive design
An approach to web design that makes web pages display well on a variety of devices and screen sizes
Retail media
A marketing technique that involves placing advertisements near or at a customer’s point of purchase
Review “recency” or “velocity”
Measurement of the “vintage” of reviews to encourage review content is sustained over time to ensure currency
Review count
The cumulative number of shopper reviews left for a product
Review text
Body or text portion of the review in which consumers write comments, describe experiences with product, or the product’s pros and cons
RFP—Request for Proposal
Document that solicits a proposal from potential suppliers by a company interested in procuring a commodity, service, technology/capability or other asset
Rich content
Interactive content like decision guides for regimented product lines
ROAS—Return on Ad Spend
A term for the total revenue generated from an advertisement divided by the total amount spent on that advertisement; similar to ACOS but is formatted in dollars rather than a percentage
ROPO—Research Online, Purchase Offline
Also known as webrooming, a shopper behavior of researching where to shop and what to buy online, both before a store visit and in-store purchase
S
SaaS—Software as a Service
Delivery model in which software is licensed, typically on a subscription basis, and is centrally hosted by the software provider
Sales lift
The resulting increase in sales that can be attributed to a specific campaign
Sampling campaign
Process used by brands and retailers to generate or increase their review content; generally free products are supplied to consumers in exchange for writing a review
Scorecard
A visual representation of business performance that highlights important KPIs and tracks progress
Secondary product images
Images supplemental to the primary product image
Sentiment analysis
Goes beyond simple keyword recognition to identify topics or themes within the review text and gauge the positivity, negativity, or neutrality of those comments
Seller Central
Interface used by marketplace or third-party (3P) distributors on Amazon
SEO—Search Engine Optimization
Process by which brands optimize their keyword search results; applies to both search engines (e.g. Google) and on-site search on retailers’ sites
SERP—Search Engine Result Page
Used to refer to on-site search result pages at online retailers
Share of voice
A marketing measurement model that compares the amount of visibility one brand has compared to the entire industry
Ships from store
A supply chain process where retailers use stock from physical stores to fulfill online orders
Ships to store
Similar to buy online, pickup in-store, this is an order fulfillment process where retailers ship online orders to physical retail locations for customers to retrieve, often a free shipping option
Shoppable advertisement
A type of media-based online advertising where users can easily and quickly purchase the items they see in the advertisement i.e. sponsored Instagram posts, YouTube videos, Pinterest boards, etc.
SIOC—Ships-in-own Container
Amazon certification program to validate items that can be shipped in their own containers without additional packaging or boxes
Size of the prize
Estimated amount of sales lift or volume to be gained if strategy is implemented
SKU—Stock keeping unit
A distinctive alphanumeric value assigned to each product in a brand’s portfolio that is used for inventory and tracking purposes
Spearfishing
A term for retailers that are typically national in scope, have huge (effectively unlimited) assortments, and have shoppers who know what they want to buy and purchase smaller baskets
Sponsored brands
A type of paid advertisement on Amazon that appears as a banner above all search results; can display a company logo, a custom headline and up to three featured products
Sponsored product ads
A type of advertising campaign through Amazon Advertising (formerly AMS or Amazon Marketing Services) that embeds sponsored products into organic search results with “sponsored” text and on product detail pages under the “Sponsored Products Related To This Item” section
Sponsored/paid search
Search results paid by a vendor or seller to appear for a specific term
Star rating
A product rating left by shoppers, usually expressed with star symbols on a scale of 1-5 stars, with 1 being the lowest score and 5 being the highest score
Subscribe & Save
An Amazon subscription service in which consumers can sign up and receive a discount off the Amazon and Amazon Marketplace everyday low price on eligible products
Syndicated content
Refers to pieces of content that are republished on multiple websites or digital channels
Syndicated review
A review left on a brand’s or another retailer site and re-published via Bazaarvoice, PowerReviews, or another syndicator
T
Taxonomy
A system of classification, usually used to refer to how retailers categorize products on their website
Third-party (3P) seller
Refers to manufacturers, merchants or resellers that sell via Amazon’s third-party Marketplace
Traffic (or Glance Views)
The number or volume of views a product detail page receives
U
Upsell
A sales method that involves suggesting that a customer should upgrade a purchase to a more expensive version in order to increase the purchase value
Usability
A measurement of quality that can be used on websites or online storefronts to assess how easy they are for visitors to navigate
User-generated content
Any form of content, such as images, videos, ratings and reviews, that have been posted by users on online platforms such as social media, product detail pages and wikis
V
Variated product pages
When an online retailer combines certain logical product variants (e.g., flavor, color, scent, size and pack/size configuration) into a single, unified product page; results in less clutter on search result pages and the ability for consumers to easily switch between all available variants when browsing a product page
Vendor Central
Interface used by first-party (1P) manufacturers and distributors on Amazon
Vendor lead time
Duration from when Amazon sends a purchase order to a manufacturer to when a fulfillment center receives the ordered product
Verified credential service provider (CSP)
An authentication system that issues security tokens or electronic credentials to subscribers
Verified Purchase
A trust badge or flag used to identify the authenticity of reviews
VFCC—Vendor-Funded Contra-COGS
Funds from vendors to offset costs, “vendor spend”
Vine review
Independent opinions and reviews provided by Vine Voices on Amazon
Vine Voice
Members of Amazon Vine program who are invited by Amazon to join the program based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews
Virtual reality
Technology that simulates real-world experiences, for example, exploring virtual product showrooms or trying on merchandise with an avatar
Voice commerce
Technology that allows online shoppers to use voice commands to search and purchase products
Voice Skill
Voice-driven functionalities, created for voice-activated technology, such as Amazon Alexa or Google Home, to enable brands to optimize their products for voice-activated purchases
W
Wholesale
Goods that are bought from a manufacturer or distributor in bulk and at a lower than retail price for the purpose of reselling them
Winning the Buy Box
For brand manufacturers selling directly to Amazon, “Winning the Buy Box” determines how much of the demand for one of your products is captured directly by Amazon (1P) versus how much is captured by third-party (3P) merchants
Wishlist
A functionality on retailer websites that allows customers to save items they want to own, but do not intend to purchase right away
WMS—Warehouse management system
A type of software that helps businesses manage, direct and optimize inventory and distribution centers
X
Y
Z
ZMOT—Zero Moment of Truth
Introduced by Google in 2011 to describe online product research behaviors[/vcj_heading][/vc_column_inner][/vc_column][/vc_row]