You can’t just use any carrier for Seller Fulfilled Prime. Amazon requires you to ship with carriers that integrate directly into their tracking systems. If you do not comply, your Valid Tracking Rate drops and you risk losing your Prime badge.
In this guide, we cover the approved carriers for Amazon Seller Fulfilled Prime across the US, UK, Canada, and Europe, so you know exactly who qualifies before you configure your shipping templates.
Approved carriers differ by marketplace, so sellers in the USA, Canada, UK, Germany, Poland, and Italy each have their own list to work from.
Double-check Amazon’s requirements for your specific region to avoid any compliance issues.
Amazon suggests carriers actually show up for you depending on where you’re shipping from, which regions you serve, and the delivery speeds you’ve committed to.
So you need to know how to verify your options inside Seller Central rather than relying on a generic list.
How to Verify Current Carrier Approval Status
Amazon doesn’t maintain a public carrier list for SFP. Your approved options live in Seller Central, and they’re specific to your account—based on where you ship from, where you ship to, and your template configurations.
Start at Settings > Shipping Settings > Seller Fulfilled Prime. This is the home base for your Prime fulfillment setup.
The easiest way to see what qualifies is through the Buy Shipping tool when you’re fulfilling an order. Amazon automatically filters the list down to carriers and services that meet your Prime commitment.
If you see “Meets Amazon Commitment” next to a service, you’re covered. No tag means it won’t count toward your SFP metrics.
Check your templates too. Go to Inventory > Manage All Inventory, pull up a Prime-eligible SKU, and look at the shipping template assigned to it.
That template controls carrier and speed eligibility. Missing carriers usually trace back to template settings.
Your performance dashboard at Performance > Seller Fulfilled Prime shows how each carrier is doing.
On-time delivery rates, valid tracking—all broken out so you can see who’s helping and who’s hurting.
Lastly, set your carrier preferences under Settings > Shipping Settings. This tells Amazon which carriers to prioritize when suggesting labels.
The list only includes SFP-approved carriers, so anything absent isn’t available for your setup.
Amazon SFP Approved Carriers
Before you configure your shipping templates, confirm you’re using carriers Amazon approves for SFP. These carriers integrate with Amazon’s tracking systems and hit delivery speed standards. Using anyone else puts your Prime badge on the line. Here’s who qualifies in the marketplace you intend to sell.
US SFP Approved Carriers
Primary Approved Carriers:
- UPS (United Parcel Service)
- FedEx
- USPS (United States Postal Service)
- Amazon Shipping
Regional Carriers (Also Accepted):
- OnTrac (West Coast focused)
- LaserShip (now OnTrac – East Coast)
- DHL
UK SFP Approved Carriers
- Amazon Shipping (Amazon Logistics/AMZL) – Primary/Preferred
- Royal Mail (Tracked24 & Tracked48)
- DPD
- Evri (formerly Hermes)
- Yodel
- Parcelforce
- UPS
- DHL
- UK Mail
- TNT
- DX Secure
- SF Express
- GLS
- Panther
- ARROW XL
- Collect+
Note: As of 2020, Amazon Logistics became mandatory for most UK SFP orders where available.
Amazon Canada
Amazon Canada does not currently offer the Seller Fulfilled Prime program in the same way as the USA or UK. Canadian sellers primarily use:
- FBA (Fulfillment by Amazon)
- Remote Fulfillment with FBA (from US to Canada)
- Standard Merchant Fulfilled Network (MFN)
If SFP exists in Canada, it would likely use UPS and Canada Post as approved carriers through Amazon Buy Shipping.
Amazon Europe
As of June 21, 2023, sellers in EU markets can,
- Use any carrier for Seller Fulfilled Prime orders
- No longer required to purchase shipping labels through Amazon Buy Shipping
- No specific carrier restrictions
Source: Amazon Seller Central Europe announcement and European Commission agreement
We have gathered the list of carriers based on their ratings and feedback available from public sources.
Here are the most reliable carrier partners for Amazon SFP in each European country:
GERMANY
1. DHL (Deutsche Post DHL)
- 29,000+ pickup points, 15,000+ Packstations
- Best-in-class reliability and delivery quality
- Nobody matches their nationwide reach, plus they’re strong internationally
2. DPD Germany
- 7,000+ parcel shops
- Solid European network with good express options
3. GLS Germany
- 5,500+ pickup points
- Ranked in the top 3 by the German Institute for Service Quality
- Gets packages delivered within 24 hours domestically
FRANCE
1. Colissimo (La Poste)
- 25,000+ pickup points (the biggest PUDO network in France)
- Reliable with a 48-hour delivery promise
- Most budget-friendly option, handles returns well
2. Chronopost (DPDgroup/La Poste)
- 20,000+ pickup points across France
- The go-to for express—next-day delivery by 1pm, weekends included
3. DPD France
- Part of DPDgroup with solid European coverage
- Their Predict service lets customers choose delivery time windows
NETHERLANDS
1. PostNL
- 3,500 collection points, 903 parcel lockers
- State-owned (60% Swedish/40% Danish govt), moves 2M parcels daily
- The market leader here—nobody has a stronger Dutch network
2. DHL Netherlands
- 4,000+ DHL ServicePoints
- Great for international shipments
3. DPD Netherlands
- Low carrier-related issues (1.33% vs PostNL’s 3.19%)
- Good flexibility with European reach
POLAND
1. InPost
- 20,000+ automated parcel machines
- 93% customer satisfaction (2nd best-rated carrier in Poland)
- Their 24/7 lockers and mobile app (9.3M users) make pickup easy
2. DPD Polska
- 2,600+ pickup points
- Handled 260M+ parcels in 2022
- Good rates for businesses
3. Poczta Polska
- 17,000+ collection points
- Widest coverage in the country, affordable
SWEDEN
1. PostNord
- 8,000+ distribution centers, 6,000+ lockers across the Nordics
- Moved 226M parcels in 2021
- Jointly owned by Swedish and Danish governments
2. DB Schenker Sweden
- 50+ locations, 4,000 employees
- Deutsche Bahn subsidiary—strong B2B and B2C player with high service ratings
3. DHL Sweden
- Sits in 2nd place behind PostNord
- Good international network
ITALY
1. BRT (Bartolini)
- 85% owned by DPDgroup, but Italian-born since 1928
- 6,000+ collection stores, 200+ branches
- 24-hour guaranteed delivery, excellent domestic coverage
2. Poste Italiane / SDA
- Covers every corner of Italy
- 160+ years old, 64% state-owned
- Delivery Business Express gets packages there in 1-2 days
3. GLS Italy
- 67 depots, 10,000 pickup points
- Part of Royal Mail
- Same/next-day delivery with solid tracking
What to do if Your Carrier isn’t Listed for Amazon SFP
Maybe you’ve got great rates with a regional carrier, but they’re not appearing as an option. A few things you can try:
Verify Amazon Integration
Your carrier has to push tracking data directly into Amazon’s system. If they don’t, every shipment becomes a tracking liability. Call them and ask specifically about Amazon SFP integration.
Know Your Carrier’s Coverage Area
Some carriers are approved but only cover certain areas. OnTrac, for instance, handles parts of the western U.S. but not the whole country. Your ship-from address needs to fall within their SFP service zone.
Consider Amazon Shipping
It’s expanding into more regions and comes with built-in tracking, no fuel surcharges, and weekend delivery. Worth considering if you’re hitting coverage gaps with your current carriers.
Partner with a 3PL
Fulfillment partners who specialize in SFP have accounts with multiple approved carriers and can route orders based on destination and speed requirements. They also get volume discounts you probably can’t negotiate on your own.
How AMZ Prep Makes This Easier
At AMZ Prep, our network of 50+ fulfillment centers across North America, Europe, and the UK gives us the geographic spread to hit one- and two-day delivery windows. Brands that need a reliable Amazon SFP fulfillment partner get access to pre-negotiated carrier rates, multi-carrier redundancy, and coverage that a single-warehouse setup cannot match.
What is the difference between SFP approved carriers and Amazon FBA carriers
It’s easy to confuse SFP approved carriers with FBA partnered carriers, but these fulfillment options do completely different things. SFP carriers deliver Prime orders to customers. FBA partnered carriers move your stock into Amazon’s warehouses.
| Factor | SFP Approved Carriers | FBA Partnered Carriers |
|---|---|---|
| Direction | Outbound to customers | Inbound to Amazon warehouses |
| Speed requirement | 1-2 day Prime delivery | Flexible timing |
| Performance tracking | Weekly OTDR monitoring | Delivery window estimates |
| Consequence of issues | Loss of Prime badge | Potential receiving delays |
| Cost structure | You pay shipping costs | Discounted Amazon-negotiated rates |
| Tracking integration | Must support Prime tracking | Integrated via Seller Central |
Wrapping Up
Your carrier choice isn’t just about shipping costs when you’re running SFP. It directly determines whether you keep or lose the Prime badge.
Amazon recently dropped the requirement to use Buy Shipping for every label, which gives your eCommerce brand more room to negotiate rates or work with 3PLs. But the tradeoff is that you’re fully responsible for carrier performance requirements. No excuses if deliveries run late.
Stay on top of your SFP dashboard with total visibility. Know which carriers are dragging and which are delivering. And have backups ready before you need them for Amazon fulfillment.
FAQs
Which carriers can you use for Seller Fulfilled Prime orders?
UPS, FedEx, USPS, and DHL all work. Amazon may also allow some regional carriers. As long as tracking is valid and delivery is fast enough, you’re good.
Do you have to buy shipping labels through Amazon Buy Shipping?
No. Amazon is more flexible now. You can use your own carrier or a 3PL if tracking syncs properly and orders arrive on time. Buy Shipping can help protect your metrics if a carrier runs late.
Why does Amazon disable FedEx Ground or UPS Ground sometimes?
Because ground shipping from your location isn’t hitting delivery dates. When that happens, Amazon removes those options and shows only faster services.
What if the carrier delivers late but you shipped on time?
It still counts against you. Amazon holds the seller responsible, even when the delay isn’t your fault.
Can you use USPS Priority Mail for SFP?
Yes, but mostly for nearby orders. For longer distances, Amazon usually forces UPS or FedEx overnight.
Does Amazon excuse late deliveries during bad weather?
Sometimes, but it’s inconsistent. Some delays get covered. Others don’t.
Why do sellers complain about FedEx for SFP?
Many sellers see uneven on-time performance. Because of that, FedEx is often used as a backup instead of a primary carrier.
Can you use regional carriers like OnTrac or LaserShip?
Yes, where Amazon supports them. They work well in specific regions, but you’ll still need national carriers elsewhere.
What mistakes do new SFP sellers make with carriers?
They rely on one carrier, use ground shipping for far zones, or miss pickup cutoffs.
How do you get better carrier rates for SFP?
Use Buy Shipping, negotiate directly with carriers, or work with a 3PL that ships at scale.
Blair Forrest is the Founder of AMZ Prep, one of North America’s fastest-growing third-party logistics and fulfillment networks, built entirely without outside capital since 2016. Under his leadership, AMZ Prep has scaled to 50+ fulfillment centers across 6 countries, processing over 8 million units monthly and powering $2 billion+ in annual GMV for more than 5,000 brands worldwide including 437, Silverts, Saltyface, Unilever, Duracell, and JBL. A recognized authority in eCommerce logistics, Amazon FBA strategy, and supply chain optimization, Blair has helped thousands of sellers and brands master their fulfillment operations from first shipment to enterprise scale. He regularly consults on FBA prep, multi-channel fulfillment, last mile delivery, international expansion, and cost reduction strategies that save brands 20–40% compared to traditional 3PL providers. Blair’s insights on Amazon logistics, 3PL operations, and eCommerce growth are widely cited across the industry. Through AMZ Prep’s content, guides, and resources, he continues to share battle-tested strategies drawn from managing one of the largest independently owned fulfillment networks in North America.
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