Ecommerce Fulfillment Services for Online Brands
Ecommerce fulfillment services store your inventory and pick, pack and ship every online order, then handle the returns. AMZ Prep does this for Shopify and DTC brands, marketplace sellers and retail suppliers from 50+ fulfillment centers in six countries, with orders from every channel shipping from the same stock. DTC fulfillment starts at $1.00 per order, with no setup fees and no long-term contract.
Brands that ship ecommerce orders through AMZ Prep
4.9 on Clutch from 100+ reviews · 4.8 on G2 from 40+ reviews · Clutch Top Fulfillment Company 2024 & 2025
Key Takeaways
- Ecommerce fulfillment covers receiving, storage, pick and pack, shipping and returns for online orders.
- Each sales channel sends orders differently. Shopify syncs through an app, Amazon FBA needs prepped inbound shipments, and retailers send EDI orders.
- One inventory pool for every channel avoids overselling, double receiving and separate bills.
- AMZ Prep is best for brands that sell on Shopify, Amazon, marketplaces and retail and want every channel shipped from one inventory pool.
- AMZ Prep: DTC fulfillment from $1.00 per order, FBA prep from $0.40 per item, postage at the carrier price, no setup fees.
- The minimum is 300 orders a month across all channels. Onboarding takes 2 to 4 weeks.
Updated November 2026
How Orders Reach the Warehouse From Each Channel
Every channel hands orders to the warehouse in its own way, with its own rules. A fulfillment provider has to handle each one without splitting your stock.
| Channel | How orders arrive | What the warehouse must get right |
|---|---|---|
| Shopify and Shopify Plus | Synced through the Shopify app or API | Bundles mapped to real SKUs, edited and cancelled orders caught before packing, tracking sent back to the store |
| WooCommerce, BigCommerce, Magento | Synced through platform integrations or API | Same order and stock sync as Shopify, without manual exports |
| TikTok Shop | Synced through the TikTok Shop integration | Fast ship times when a video drives a spike in orders |
| Walmart Marketplace | Synced through the Walmart integration | Ship-by dates and tracking that meet Walmart's seller standards |
| Amazon FBM | Synced from Seller Central | Shipping on time so seller metrics stay healthy |
| Amazon FBA | Prepped and sent in as inbound shipments | FNSKU labels, prep and routing; through Middle Mile, $0 placement fees and check-in in 2 to 4 days |
| Retail and B2B | EDI orders with retailer routing guides | Carton labels, ASNs and appointment rules each retailer sets |
Shopify Plus brands: AMZ Prep is Shopify Plus certified and runs its own Shopify app, Prep Parcel. See Shopify Plus fulfillment.
The Five Steps of Ecommerce Fulfillment
The same five steps run for every order. The difference between providers is how fast mistakes are caught at each one.
What you should be able to see
- Stock levels for every channel in one place
- Order status that matches what has physically happened
- Tracking posted only once the carrier has the parcel
- Returns status and what went back on sale
AMZ Prep runs this on Navigate, its own inventory and order platform. See Navigate.
Why One Inventory Pool Beats a Provider per Channel
Many brands end up with one 3PL for Shopify, a prep center for Amazon and another warehouse for retail. Each split adds cost and blind spots.
| Problem with separate providers | What happens | With one inventory pool |
|---|---|---|
| Stock split three ways | One channel sells out while another sits on stock | Every channel draws on the same count |
| Inventory received twice | You pay receiving and freight again to move stock between providers | One inbound shipment feeds DTC, FBA and retail |
| Three bills, three rate cards | Hard to see your real cost per order | One invoice with each line itemised |
| Overselling | Store shows stock the warehouse doesn't have | Stock syncs to each channel from one system |
AMZ Prep ships DTC, Amazon, marketplace and retail orders from the same stock. More on omnichannel fulfillment.
“Fulfillment multiplies everything that you do.”
Reached 100% Prime eligibility, saved seven figures a year and launched in the UK, EU and Canada in weeks.
Read the case studyGet a QuoteEcommerce Fulfillment Models: In-House, 3PL, FBA, Dropshipping or Hybrid
There are five common ways to fulfill online orders. Most growing brands end up on a 3PL or a hybrid of a 3PL and Amazon FBA.
| Model | How it works | Best for |
|---|---|---|
| In-house | You store stock and pack orders yourself, from a garage, office or leased warehouse | Low volume, or products that need very custom handling |
| 3PL (third-party logistics) | A provider like AMZ Prep stores, picks, packs, ships and handles returns from its fulfillment centers | Brands that have outgrown packing themselves |
| Amazon FBA | Amazon stores your stock and ships Amazon orders with Prime | Sellers focused on Amazon |
| Dropshipping | The supplier holds the stock and ships each order | Testing products without buying inventory |
| Hybrid or multichannel | A mix of the above, or one 3PL shipping several channels | Brands selling on Shopify, Amazon, TikTok Shop and retail at once |
What outsourcing to a 3PL changes
- Time back for product, marketing and sales
- Carrier rates from the 3PL's combined volume, plus zone skipping that cuts parcel cost 25 to 32%
- Faster delivery when stock sits in more than one region
- Room for launches, viral spikes and peak season without hiring
Warehouse, fulfillment center or 3PL?
A warehouse stores goods. An ecommerce fulfillment center is a warehouse set up to ship individual online orders every day. A 3PL is the company that runs fulfillment centers for other brands. AMZ Prep is a 3PL running 50+ fulfillment centers. For the full guide, see 3PL services for ecommerce brands. Comparing providers? See the best 3PL companies for ecommerce.
What Ecommerce Fulfillment Costs
Ecommerce fulfillment pricing has four main lines: receiving, storage, pick and pack, and postage. AMZ Prep publishes its starting rates.
| Line | How providers usually bill it | AMZ Prep |
|---|---|---|
| Pick and pack | Per order, plus per extra item | From $1.00 per order with standard packaging |
| Postage | Carrier rates, sometimes marked up | Passed through at the carrier price, no markup; zone skipping cuts parcel cost 25 to 32% |
| Storage | Per pallet or cubic foot, monthly | Quoted from product size and turnover |
| Receiving | Per pallet, carton or labor hour | Quoted from your inbound profile |
| Amazon FBA prep | Per item, plus per box | From $0.40 per item; case forwarding from $1.50 per box |
| Setup and integrations | One-time fees at some providers | None; month-to-month terms |
Worked examples and the full rate card are on the pricing page.
What to Ask an Ecommerce Fulfillment Provider
Most problems show up in the handoff between your store and the warehouse. These questions test it.
| Ask this | What the answer tells you |
|---|---|
| How fast do new orders reach the warehouse floor? | Whether orders placed late in the day still ship that day |
| What happens to an order edited or cancelled after it's placed? | Whether you'll ship wrong or duplicate orders |
| How are bundles and kits mapped to SKUs? | Whether promotions cause mis-picks |
| When does tracking post back to my store? | Whether customers see a label or a real shipment |
| How do returns sync back to my store? | How soon returned stock can be sold again |
| Is postage passed through or marked up? | How much of your shipping bill is carrier cost |
| Can the same stock ship Shopify, Amazon and retail orders? | Whether you'll need a second provider as you add channels |
Where AMZ Prep Fulfills Ecommerce Orders
50+ fulfillment centers in the US, Canada, the UK, Germany, the Netherlands and the UAE, so stock can sit close to customers in each market.
United States
10+ states, coast to coast
Canada
Toronto, Hamilton, Montreal, Vancouver and Calgary
UK and Europe
Southampton, Germany and the Netherlands
Cross-border US and Canada shipping runs through Prep Parcel.
Services That Plug Into Ecommerce Fulfillment
Each runs from the same inventory system, so adding one doesn't mean a new provider.
Cold storage
Temperature-controlled storage at FDA-registered sites for food, health and beauty.
Learn moreNot the right fit: brands shipping under 300 orders a month, online or retail arbitrage sellers under 2,500, and sellers who only need returns processing.
Common Questions About Ecommerce Fulfillment
Outsourced storage, pick and pack, shipping and returns for online orders. The provider receives your inventory, ships each order as it comes in from your store or marketplace, and sends tracking back to the channel.
A warehouse set up to ship individual online orders to customers every day, rather than pallets to stores. A 3PL like AMZ Prep runs fulfillment centers for many brands.
A warehouse stores goods, often in bulk for long periods. A fulfillment center is set up to ship individual online orders to customers every day, with picking, packing, shipping and returns.
Most providers charge for receiving, storage, pick and pack, and postage. AMZ Prep's DTC fulfillment starts at $1.00 per order, postage is passed through at the carrier price, and there are no setup fees.
Yes. AMZ Prep ships Shopify, Walmart, TikTok Shop, Amazon FBM and retail orders and preps stock for Amazon FBA, all from one inventory pool.
Shopify, Shopify Plus, Amazon, Walmart, TikTok Shop, WooCommerce, BigCommerce, Magento, EDI and 50+ platforms in total, with no setup or integration fees.
No. Postage is passed through at the rate-shopped carrier price and listed on the invoice separately from the per-order fee.
No. Many AMZ Prep brands are Shopify and DTC brands that never sell on Amazon.
From 50+ fulfillment centers in the US, Canada, the UK, Germany, the Netherlands and the UAE.
300 orders a month, counting DTC, FBA prep and shipping together. Online and retail arbitrage sellers need 2,500 orders a month.
2 to 4 weeks from first call to first live order, covering integration, inventory transfer, SKU setup and test orders. Terms are month to month.
Five steps: receiving and storing inventory, processing orders from your store or marketplace, picking and packing, shipping with tracking sent back to the customer, and managing returns.
