3PL Merchant Fulfillment Services
Maximize Your Sales with 3PL Seller Fulfilled Prime Services
Unleash the full potential of your Amazon sales with AMZ Prep, the premier international 3PL for Amazon sellers. Our specialized SFP and merchant-fulfilled services are available in Canada, the US, the EU, the UK, and Australia.
Seller Fulfilled Prime (SFP) is a program offered by Amazon that allows sellers to handle their own inventory and shipping, while still being able to offer Prime benefits to their customers.
This program is a great opportunity for sellers to increase their sales and customer satisfaction, but it also comes with its own set of challenges.
In this article, we will take a closer look at what SFP is, how it works, how you can apply for it, and use AMZ Prep to help manage it.
What is Amazon Seller Fulfilled Prime?
Seller Fulfilled Prime (SFP) is a program offered by Amazon that allows sellers to handle their own inventory and shipping, while still being able to offer Prime benefits to their customers. This program is open to all Amazon sellers, regardless of their performance history or product category.
By joining SFP, sellers can offer Prime benefits such as free two-day shipping, same-day delivery, and Prime Early Access to their customers.

How does Seller Fulfilled Prime work?
When a customer places an order for a product that is eligible for SFP, the seller is responsible for handling the inventory and shipping of the product.
The seller must also ensure that the product meets Amazon’s SFP standards for packaging and shipping. Once the order is shipped, Amazon will update the customer’s order status and provide tracking information.
How to apply for Seller Fulfilled Prime?
In order to apply for SFP, sellers must meet certain requirements. These requirements include having a professional selling account, a high order defect rate, a low late shipment rate, and a high on-time shipment rate.
Sellers must also provide Amazon with their inventory and shipping data, as well as agree to certain terms and conditions.
If you meet these requirements, you can apply for SFP through your Seller Central account.

Why AMZ Prep is the Best Solution for fulfilling your seller fulfilled prime orders?
SFP has its benefits and features. Here is a list of our few major reasons to consider seller fulfilled prime:
Increased Sales and Visibility
SFP fulfillment allows you to offer Prime benefits such as free two-day shipping, same-day delivery, and Prime Early Access to your customers. This can increase your sales and visibility on Amazon, as customers are more likely to purchase from a seller that offers Prime benefits. By using SFP fulfillment, you can differentiate yourself from non-Prime sellers and increase your sales.
Better Control Over Inventory and Shipping
SFP fulfillment gives you better control over your inventory and shipping. You can handle your own inventory and shipping, which allows you to better manage your costs and ensure that your products are delivered on time. By using SFP fulfillment, you can also have more control over your packaging and branding, which can increase customer satisfaction.
Improved Customer Service
SFP fulfillment allows you to improve your customer service. By handling your own inventory and shipping, you can provide faster and more efficient service to your customers. You can also track and update customer orders, which can increase customer satisfaction and loyalty.
Increased Efficiency and Cost Savings
SFP fulfillment can increase efficiency and cost savings. By handling your own inventory and shipping, you can save on labor and shipping costs.
You can also optimize your costs by outsourcing SFP fulfillment to a 3PL like AMZ Prep. This can help you focus on growing your business, while we handle the fulfillment aspect of it.
Optimize Your Amazon FBA Stock
Seller Fulfilled Prime (SFP) fulfillment allows you to optimize your Amazon FBA stock given inventory limits.
Unlike FBA, SFP does not have any inventory storage limits, which means you can stock as much inventory as you need.
This can help you avoid stockouts and ensure that you can meet customer demand.
Additionally, you can use your own warehouses to store your inventory, which can be more cost-effective than using Amazon’s warehouses.
Create a Better Brand Experience
SFP fulfillment allows you to create a better brand experience by using customized packaging, thank you cards, and other unique customer service initiatives that you can’t do within Amazon’s internal fulfillment centers.
You can use your own branding and packaging materials, which can help you differentiate yourself from other sellers and increase customer loyalty.
Additionally, you can include thank you cards or other marketing materials to create a better brand experience for your customers.
Diversify Channel Risk
SFP fulfillment allows you to diversify risk by handling fulfillment outside of Amazon.
During busy times like Q4, Amazon’s fulfillment centers can become bottlenecked with check-in times or hold stock for compliance-related issues.
This can cause delays and disrupt your business. By handling fulfillment outside of Amazon, you can reduce your reliance on their fulfillment centers and avoid these potential issues.
Additionally, you can use multiple fulfillment centers to diversify your risk and ensure that you can meet customer demand.
Free Guide [Download Now]
How to Choose an Amazon SFP Approved 3PL Your Amazon FBA Business
- How to find a fulfillment company you can trust to help your ecommerce business grow
- The right questions to ask a potential 3PL to make sure you’re a mutual fit
Why AMZ Prep is the Best Solution for fulfilling your seller fulfilled prime orders?
Nationwide Fulfillment
AMZ Prep offers multiple fulfillment centers, which allows for faster and more efficient shipping.
By having multiple centers, we can ensure that your products are closer to your customers, reducing shipping costs and delivery times.
This is particularly beneficial for sellers who have customers in multiple regions or countries.
With AMZ Prep, you can rest assured that your customers will receive their orders quickly and at a lower cost.
Amazon Compliant Team
AMZ Prep has an Amazon-compliant team that is experienced in handling SFP orders.
Our team is well-versed in Amazon’s SFP requirements and can ensure that your orders are fulfilled correctly and on time.
By using our services, you can reduce the risk of your account being penalized for non-compliance.
Our team is dedicated to keeping your account in good standing, and you can trust that your SFP orders will be handled professionally and efficiently.
Free Up Time to Focus on Other Things
Outsourcing your SFP fulfillment to AMZ Prep can free up time for you to focus on other aspects of your business.
Handling your own inventory and shipping can be time-consuming and requires a lot of resources.
By using our services, you can focus on growing your business, while we handle the fulfillment aspect of it.
Spend Less Money on Shipping
AMZ Prep warehouses are located closer to your customers, which reduces shipping costs and delivery times.
We also have negotiated rates with several major shipping carriers to ensure that you get the best shipping rates possible.
By using our services, you can save money on shipping costs, which can be a significant expense for any business.
Cost Savings
AMZ Prep offers competitive pricing for our fulfillment services, which can help you optimize costs.
By outsourcing your SFP fulfillment to us, you can save money on labor, shipping, and other expenses.
We work with you to create a customized solution that fits your budget, so you can focus on growing your business without worrying about the cost of fulfillment.

Trying to decide when to outsource merchant fulfillment to a 3PL for your Amazon SFP orders?
Here’s how to know when.
Deciding when to outsource fulfillment to an Amazon 3PL can be a challenge.
To get the most out of outsourcing, it’s important to do it at the right time.
If you outsource too early, before your business has gained traction and has sufficient order volume, you may end up overpaying and underusing the 3PL services.
However, if you wait too long, you may hinder your growth and miss your opportunity to benefit from outsourcing.
There are several common signs that it may be time to outsource fulfillment to a 3PL:
- Your fulfillment team is struggling to keep up with incoming order volume and is stretched thin.
- You’re getting dinged by Amazon for late-orders and non complaint data being pushed into Amazons warehouse.
- Your warehouse is overcrowded, disorganized, or lacks proper inventory management systems.
- You want to improve your order and inventory management technology.
- Your business experiences seasonal spikes in demand that require additional fulfillment support.
If you’re experiencing any of these issues, it may be time to consider outsourcing fulfillment to an Amazon merchant fulfillment partner like AMZ Prep.