AMZ Prep acquires Amazon marketing agency, Sequence, to power the next generation of eCommerce


Full-Service Managed Amazon Services

Designed to build brands

Your brand’s growth and long-term success are our focus. With this in mind – we acquired Canada’s leading eCommerce agency, Sequence, last year to be one of the first full-service Amazon partners to provide marketing, operations, and fulfillment all under one roof. 

Helping world-class brand manage eCommerce & Amazon growth

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Introducing Sequence, apart of AMZ Prep

Full-Service Amazon Management

Full-service support opens your brand to its greatest opportunities for growth. 

Our team understands how the complex nuances of operations, retail, advertising, creative, and data build on one another to gain momentum and position a brand for levels of success that aren’t accessible without a unified approach. 

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AMZ Team At Work

Your End-to-End Amazon Acceleration Partner

<b>We store and warehouse your products</b>

We store and warehouse your products

Our nine fulfillment centers provide nationwide fulfillment delivery for your website or Amazon FBA. 

<b>We optimize across 15+ marketplaces </b>

We optimize across 15+ marketplaces

Win the Buy Box wherever your customers shop online—Amazon, Walmart, Target and many more.

<b>We take care of your customers and brand, 24x7 </b>

We take care of your customers and brand, 24x7

We handle all customer service questions and returns for a premium shopping experience, end-to-end.

We Repeat at Global Scale

We’ll work with you to examine global expansion opportunities and the marketplaces we can dominate next.

"They know what they're doing, and are passionately devoted to all things Amazon.

Working with them to build our Alpine North brand on the Amazon in this competitive space, is a challenge, but they come to the table with innovative ideas and processes."​

Tommy Rosenberg

Tommy Rosenberg

Head of Operations, Alpine North

Operational Excellence

Operations Management

Our operations team establishes the foundation of a brand’s Amazon business. We find the root cause of process inefficiencies, provide insights to help scale our client’s supply chains and educate and guide our partners in an effort to attain operational advantages.

List of services

• Dispute troubleshooting, management, and mitigation

• Chargebacks

• Shortages

• Platform analysis (FBA, FBM, VC drop ship, VC Pos)

• Net PPM analysis

• Inventory reporting, reconciliation, disputes, forecasting and planning for both import and domestic businesses

• New vendor code set ups for Amazon businesses and Amazon mDDP

• Strategic sourcing analysis and management

• Order shipment creation and label generation

• PO consultation, troubleshooting and ship window changes/extensions

• Project transparency utilization & management for counterfeits

• Profitability modeling and analysis

• Strategic sourcing analysis and management

• Compliance report uploads & ANDON case tracking, resolution, and reporting (suppressions, breaks, brand registry and transparency cases)

• Missed pick-up and support ticket assistance

• CRaP risk modeling and mitigation strategies

• Strategic projects (Vendor Flex, Drop Ship, Climate Pledge, etc.)

• Remittance analysis

• Amazon VM and ISM relationship management

• Payment delay root causes

• Cash flow stabilization strategies

Channel Management

Retail Activation

Our retail team dives deep into the Amazon landscape to develop a well-informed and customized strategy driven by the goals of our partner brands.

We are unrelenting in our tactical support, ensuring the fundamentals are in place from a strong catalog with the right selection, pricing, placement, and content.

List of services

• Dispute troubleshooting, management, and mitigation

• Omnichannel pricing

• P&L management

• Forecasting

• Marketing mix management and allocation across different tactics (search, display & STV)

• New item setup execution

• Variation management

• Review management (Vine)

• Selection optimization

• Promotion strategy, execution, and management, including tentpole seasonal events (Prime Day, Black Friday/Cyber Monday, Back-to-School, etc.)

• Born to Run submissions

• Hidden keyword implementation and optimization

• Node change requests

• UPC/SKU transitions

• Scraping: buy box, ranking, suppression, price monitoring

• Image, title, and variation break monitoring

• Domestic and international expansion support for Amazon and new client acquisitions

• Vendor code management

• Competitor business/product intelligence analysis

• Amazon VM and SAS relationship management

Boost Sales

Amazon Advertising & Promotion

We believe in the power of a full-funnel advertising approach, utilizing all Amazon advertising tools to help connect with the consumer throughout each stage of their journey.

We help our partners achieve long-term, sustainable growth by designing robust campaign strategies utilizing Amazon Streaming TV, DSP and Sponsored Ads to acquire new customers and retain loyal shoppers.

List of services

• Ad creative ideation and testing

• Campaign building and A/B testing

• Keyword development and management

• Bidding strategy and augmentation

• Daily campaign management and optimization

• Brand store management and reporting

• Tent pole sponsorships and associated advertising activations (e.g., Prime Day, Black Friday/Cyber Monday, New Year New You, seasonal gift guides)

• Amazon Advertising relationship management

• Amazon DSP loyalty and remarketing campaigns

Amazon advertising tools

Off-Channel Advertising

Non-Amazon Retail Media

Consumers are increasingly moving their shopping journey online, expanding the universe of where brands must show up. Our broader e-commerce knowledge and ability to align advertising strategies across all digital retail platforms allow our partners to streamline resources.

We simplify retail media for our partners, owning advertising strategy, execution and optimization of all featured product and display media wherever their brands are sold.

Channels we manage marketing
  • Facebook

  • Google Advertising

  • Instacart

  • Target

  • Costco

  • eBay

  • Amazon DSP

  • Amazon AMC

Less friction, more conversion

Content & Creatives

Our studio team collaborates closely with our partners to enhance their brand presence across all Amazon platforms.

We produce best-in-class content informed by Amazon-curated customer insights and optimized for consumer experiences across product detail pages, brand stores, and additional advertising platforms to convert shoppers into buyers.

List of services

• Copywriting & editing

• Illustration

• Photography & retouching

• Video & motion design

• 3D rendering

• Visual design

• Merchandising audits and recommendations for content optimization

• User experience design and research

AMZ Content & Creatives Team

Amazon Advertising

Targeting the Right Customer, Across Channels

We identify search-based purchase intent, capture it, and turn it into conversion. We activate Sponsored Ads and Promoted Listings to get your products in front of the right customer at the right time – on the right channel.

Our advertising strategy will be customized for your brand and budget, with an underlying intent to maximize Return on Ad Spend (ROAS) and shut out your competition.

Managed Advertising Services

Capturing Customers Across Channels

Invest where your customers are. Break down silos and manage advertising with one partner from advertising to logistics.

When they say true partnership, they mean it. Being able to have one go-to source for our entire Amazon has been game-changer for our eCommerce strategy for 2023"

Mike Callaway

Mike Callaway

VP of Supply Chain, Joe Boxer & Caulfield Group

Joe Boxer

Case Studies

Companies love working with us

From small businesses for fortune 500’s

FAQ

Questions about our Account Managed Services

What is Sequence?

 

With our recent acquisition of Sequence, a global Amazon & eCommerce consulting firm, we are now one of the first eCommerce accelerators to help your company grow faster online.

 

Our team understands how the complex nuances of operations, retail, advertising, creative and data build on one-another to gain momentum and position a brand for levels of success that aren’t accessible without a unified approach.

What is Account Management Services?

 

Amazon Account Management can help you further your brand online while focusing on your core business. Hiring Amazon experts like AMZ Prep & Sequence can provide you with strategic insights to scale up your Amazon online business presence, generating more revenues.

How much do you charge?

 

What’s special about what we do at AMZ prep & Sequence is we don’t place people in buckets.


We sell business solutions, not a cookie-cutter one-size-fits-all strategy.
Our prices are tailored to each account we work.


Reach out to our team to get a better understanding of costings and how we can support your brand. 

Should I hire an Amazon consulting firm for my business?

 

For every business, it depends. 

 

AMZ Prep now has a team of experts in various fields who can help you with anything from reaching new customers, to increase sales, and decreasing costs for production time spent on marketing material – all while maximizing your ROI.

Do I work with your team or a individual person?

 

A little of both.

 

Although an individual Brand Growth Strategist will be assigned to manage your account, we have teams of advertisers, catalog specialists, designers, copywriters, amongst others to help support the growth of your account.

Didn’t find your answers? Contact us

You bring the products. We’ll bring the sales.