Breaking into B2B.
The $100M retail playbook for DTC and Amazon-first brands -from first buyer meeting to second PO, proven across 15,000+ stores. A closed-door working session for founders and brand operators making the jump from Amazon to aisle.
Jason Burke took The New Primal from a home kitchen to 15,000 stores and $100M. Blair Forrest's team ships hundreds of millions of units into Amazon, Costco, Walmart, and Target for 1,000+ brands trying to do the same. Between them, they've seen every way a brand wins retail -and every way it dies.
He started The New Primal in his home kitchen. Ten years later, it's a Top-5 natural meat snack brand on shelves in 15,000+ stores -Costco, Kroger, Aldi, Sam's, BJ's, Whole Foods. On pace to eclipse $100M in 2026 at 51% CAGR since 2022. He's going to walk you through exactly how he did it -and exactly what he'd do differently today.
Blair runs AMZ Prep, the modern Amazon-first logistics company shipping hundreds of millions of units a year into Amazon, Costco, Walmart, and Target. 1,000+ brands. 22+ facilities. He's seen every retail supply-chain failure mode twice -and every version of the brand that figures it out. He opens the session with the operational side of why most DTC brands break the moment they hit the aisle.
The exact questions every founder and operator asks before their first national door. Answered by the operator who answered all of them the hard way.
The revenue, margin, and operational signals that say you're ready. The red flags that say you'll get crushed. Jason on the exact moment he said yes -and what he'd check before saying yes today.
The real number. Not the one your buyer tells you. Trade spend, slotting, deductions, chargebacks, inventory float, and the 90-day cash gap nobody warns you about. Jason shows the cash plan he wishes he'd built before his first PO.
And the attention of Target, Walmart, Whole Foods, Kroger, and Sam's. The buyer outreach that gets replies. The broker conversation most founders get wrong. How to turn one regional win into a national meeting.
What buyers measure in week 1, week 12, week 52. The velocity numbers that unlock a bigger second PO -and the ones that get you discontinued. Jason's 90-day post-launch checklist, live.
Most webinars end and you remember nothing. This one ends and you have a folder of tools you'll open Monday morning.
Drop in your units, doors, and weeks. See the exact number your buyer is grading you on -the one most founders miss by 40%.
The one Jason wishes he'd built before his first PO. Plug in your SKU and see the real cost of retail 12 months out -trade, slotting, deductions, float, all of it.
The actual outreach Jason uses to get meetings with category managers at Costco, Kroger, Sam's, and Whole Foods. Not blog templates. Real emails that got real replies.
The exact moves in the first 90 days that decide whether your second PO is bigger, smaller, or zero.
What Jason funds. What he refuses to fund. Where most brands burn 30% of their trade budget on the wrong lever.
For registered attendees only. Watch it back, share it with your co-founder, use it before your next buyer meeting.
Bring the buyer meeting on your calendar. The category you're trying to crack. The margin conversation you're losing. Priority to founders with live retail decisions on the table.
Most founders and operators spend two years figuring out retail the hard way. This hour is the shortcut. Every block ends with something you can use Monday.
