How Salty Face Cut Shipping Times in Half and Doubled Growth with AMZ Prep [Success Stories]
Discover how Salty Face, a Canadian premium tanning brand with a cult following, went from self-fulfilling out of a Vancouver office to delivering nationwide in 2x the speed with 98.5% on-time delivery, and now expanding into the US market.
From a Vancouver Office to a National Brand
After spending two decades in one of the rainiest cities in Canada, David and Bethany had a clear goal: bottle the sun-kissed feeling and bring it to everyone.
They built Salty Face around that vision. Premium tanning water, an instantly recognizable brand identity, and an organic community that grew into a cult following across TikTok and social media.
The product found its audience quickly. Not just in Canada, but across the US, where Salty Face is now available on Amazon and at Target. But as orders scaled on both sides of the border, fulfilling them from their own office outside Vancouver stopped being a viable path forward.
The Challenge
Salty Face was managing its own fulfillment in-house, shipping every order from a single location outside Vancouver.
Single-location shipping meant customers outside British Columbia faced long delivery windows. US customers faced even longer ones. Carrier options were limited. There was no flexibility to optimize rates or diversify risk.
Key hurdles the team faced:
- Slow shipping speeds to customers outside Vancouver
- No access to multi-carrier rate optimization across Canada or into the US
- Limited ability to maintain branded packaging standards at scale
- No infrastructure to support expansion into new regions and markets
- Growing US demand through Amazon and Target with no US fulfillment solution
The brand needed speed, smarter carrier access, and a fulfillment partner that could protect the customer experience from the moment an order was placed to the moment the box was opened.
The Solution
Salty Face partnered with AMZ Prep to move fulfillment out of their office and into a national network built for growth.
Three factors drove the decision.
Salty Face partnered with AMZ Prep to move fulfillment out of their office and into a network built for cross-border growth.
Three factors drove the decision.
Warehouse Location
AMZ Prep's network across Canada made it possible to optimize for Prime-like shipping experiences while keeping rates efficient nationwide. No single point of failure. No customers in Ontario or Quebec waiting an extra week for a BC shipment.
Shipping technology
Through AMZ Prep and eShipper, Salty Face gained access to 10+ carriers across the country, including the exclusive carrier Skip. Multi-carrier access meant the team could diversify risk, cut costs, and always route with the best carrier at the right time.
The diversified carrier mix gives us full coverage across Canada. SpeedX handles the bulk of ground shipping at competitive rates, and we always have alternatives ready if service levels need adjusting.
Branded Packaging
The curated unboxing experience is core to the Salty Face brand. AMZ Prep built that standard into the operation from day one, from branded packaging and tape to the way products are placed in every box.
US Market Expansion
As Salty Face grew, they needed US fulfillment infrastructure to match. AMZ Prep stood up operations out of the Dallas warehouse with a phased inventory migration, moving approximately 75 to 80% of US inventory from California to Texas. The US operation runs on ShipHero WMS while Canadian fulfillment uses Lodgic, keeping each market on its own optimized tech platform to minimize integration complexity.
The decision to maintain separate tech platforms for Canada and the US was deliberate. It keeps each market running on the best possible infrastructure without one side creating complexity for the other.
Sierra Hailstone, Salty Face Head of Operations, works directly with a dedicated AMZ Prep account team that includes a single point of contact for all fulfillment and shipping communications, weekly reporting on performance metrics, formal SLAs for both Canadian and US operations, and monthly business reviews to align strategy with growth targets.
Results
In the first 90 days of the partnership, the outcomes were clear across every metric that matters.
- Shipping speed: 2x faster delivery to customers across Canada
- Carriers enabled: 10+ across Canada, including exclusive carrier Skip
- On-time delivery: 98.5% across fulfillment and shipping
- Fulfillment model: Moved from single location office to national warehouse network
- US expansion: Dallas warehouse activated with phased inventory migration and ShipHero WMS
- Customer experience: Full branded packaging standards maintained at scale across both countries
- US market: Now live on Amazon US and Target; US fulfillment expansion underway
Blair Forrest Breaks Down the Salty Face Explosion
AMZ Prep CEO Blair Forrest walks through how Salty Face went from self-fulfilling out of a Vancouver office to a coast to coast operation with 2x faster shipping and 98.5% on-time delivery.
The Results Speak for Themselves
Before and After AMZ Prep
Every metric improved after Salty Face moved from self-fulfillment to AMZ Prep's national warehouse network with Prep Parcel multi carrier shipping.
| Metric | Before AMZ Prep | After AMZ Prep |
|---|---|---|
| Shipping speed | Slow, single location from Vancouver | 2x faster with national warehouse network |
| On-time delivery | Inconsistent, no formal tracking | 98.5% across fulfillment and shipping |
| Carrier access | Limited options, no rate optimization | 10+ carriers including exclusive carrier Skip |
| US fulfillment | No US infrastructure | Dallas warehouse with ShipHero WMS and phased inventory migration |
| Canadian fulfillment | Self-fulfilled from Vancouver office | National warehouse network with Lodgic platform |
| Carrier diversification | Single carrier, single point of failure | SpeedX (primary), Uni Uni, Ontrack, Skip, and more |
| Branded packaging | Managed in house, not scalable | Full brand standards maintained at national scale |
| Account management | No dedicated support | Dedicated POC, weekly reporting, formal SLAs, monthly business reviews |
| Rate optimization | No multi carrier rate shopping | Best carrier routing on every shipment via Prep Parcel |
From In-House Fulfillment to a Coast-to-Coast Operation
AMZ Prep's warehouse network and shipping technology helped Salty Face move from a single Vancouver office to coast-to-coast delivery coverage across Canada.
Phase 1: Vancouver Office
Salty Face was self-fulfilling all orders from their own office outside Vancouver. Single-location shipping, limited carrier access, and no rate optimization across regions.
Phase 2: AMZ Prep Network Activated
Consolidated fulfillment into AMZ Prep's Canadian warehouse network. Immediate improvement in shipping speed and cost efficiency across the country.
Phase 3: Multi-Carrier Enabled
10+ carriers activated across Canada through eShipper technology, including the exclusive carrier Skip. Diversified risk, optimized rates, and best-carrier routing on every shipment.
Phase 4: Full National Coverage
98.5% on-time delivery achieved nationwide. 2x faster shipping speed to customers. Infrastructure in place to support expansion into new regions, new SKUs, and new markets.
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AMZ Prep is North America's largest independently owned FBA prep center and 3PL fulfillment network, operating 50+ warehouses across the United States, Canada, United Kingdom, and Europe. Founded in 2016, AMZ Prep processes over 8 million units monthly with a 99.8% accuracy rate for enterprise brands including Duracell, Unilever, and JBL. Services include FBA prep, DTC fulfillment, Walmart WFS, freight forwarding, cold storage, and parcel shipping through Prep Parcel.
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