How Silverts Cut Canadian Shipping Costs by 41% and Delivery from 14 Days to 3

From a Small Town Department Store to a Global Adaptive Clothing Brand

Silverts started in 1930 as a department store in Ingersoll, Ontario. As its customers aged, the business adapted with them, first delivering products directly to their doors, then building one of the first adaptive clothing operations in the world.

Today, Silverts serves seniors, wheelchair users, people with disabilities, and the caregivers and nursing homes that support them daily.

In November 2024, Joshua Norris led a management buyout to bring the company back into Canadian hands. Five days later, it was Black Friday.

The Challenge

Returning to Canadian ownership meant solving a Canadian fulfillment problem immediately. Every order to a Canadian customer was shipping from the US. Customs complications and tariff uncertainty made cross border shipping unpredictable. For the first five days after launch, the team could not send shipments into Canada at all.

• Active Canada Post strike at the time of relaunch
• US to Canada customs complications and tariff uncertainty
• $17 average shipping cost to Canadian customers
• Delivery windows of 7 to 14 business days from US fulfillment
• No Canadian warehousing infrastructure in place at launch

The Solution

Silverts partnered with AMZ Prep and Prep Parcel to build a fulfillment operation that spans both Canada and the United States. The first priority was moving Canadian fulfillment onto Canadian soil. The Prep Parcel integration connected directly into Silverts' Shopify store. A live rate plugin replaced the flat $17 fee with real carrier rates at checkout. Canadian warehousing through AMZ Prep meant inventory was now positioned close to the customer. AMZ Prep then stood up US fulfillment out of Dallas, giving Silverts a true cross border operation.

By shifting fulfillment into Canada, Silverts immediately saw results:

• Shipping cost: Down from $17 to under $10 on average
• Delivery time: Cut from 7 to 14 business days to 3 days standard ground
• Checkout experience: Live carrier rates via direct Prep Parcel Shopify plugin
• US fulfillment: Dallas warehouse activated for domestic US orders, B2B wholesale, and Amazon FBM
• Market recovery: Canadian customers, nursing homes, and care facilities now receiving timely shipments

North American Fulfillment with AMZ Prep

Silverts needed to serve Canadian customers from Canadian soil and US customers from US soil. AMZ Prep made both possible, starting within days of the management buyout closing and expanding into full North American coverage.

• The Prep Parcel integration connected directly to Silverts' Shopify store with live carrier rates at checkout
• Canadian warehousing activated through AMZ Prep, eliminating US to Canada customs delays entirely
• US warehouse in Dallas launched for domestic fulfillment, B2B wholesale, and Amazon FBM operations
• Multi carrier access across both countries reduced shipping costs and improved delivery predictability
• Nursing homes, long term care facilities, and US retail partners now receiving timely, accurate shipments

B2B Wholesale Fulfillment for Major Retailers

Silverts does not just ship direct to consumer. AMZ Prep manages their full B2B wholesale operation, fulfilling dropship orders for some of the largest retailers in North America with automated routing, carrier account mapping, and compliance with each retailer's vendor requirements.

• Walgreens: FedEx Ground routing with automated tagging and packing slip compliance
• CVS: Standard UPS routing with vendor compliant labeling through ShipHero WMS
• QVC: Dedicated UPS account mapping with live carrier integration
• Greater Good: Standard UPS fulfillment with order routing automation

AMZ Prep also manages Silverts' Amazon FBM channel, handling SKU mapping, inventory synchronization between Seller Central and ShipHero, and multi warehouse allocation to ensure every order routes to the correct fulfillment center.

Brand Packaging That Elevates the Customer Experience

At AMZ Prep, we believe fulfillment does not end when the order leaves the warehouse. For Silverts, the stakes are higher than most.

Their customers include elderly people waiting on an adaptive garment, care workers managing stock for a nursing home, and family members ordering on behalf of someone who cannot. Speed and accuracy are not just operational targets. They are a direct extension of how Silverts serves its community.

Together, we built a fulfillment operation that treats every order accordingly. The right product, packed correctly, moving through the fastest available carrier to arrive when the customer needs it.