AMZ Prep Case Study
How eCommerce Brand Born Simple Cuts Shipping Costs by 63% with AMZ Prep Middle Mile [Success Stories]
A fast-growing supplement brand, Born Simple, slashed shipping expenses by 63%, saving nearly $9,000 across just four shipments by moving from Amazon SPD to AMZ Prep’s Middle Mile logistics solution.
- AMZ Prep named Top 100 B2B logistics in 2025 by Clutch
4,049 units shipped via Middle Mile in Q3
$8,944 saved in four shipments
Evaluated multiple 3PLs before selecting AMZ Prep for cost-effective, scalable fulfillment
Company
Born Simple is a U.S.-based food brand specializing in protein-packed, shelf-stable meals designed for busy individuals seeking convenience without compromising on quality. Their product line includes ready-to-eat bowls and broths made with real ingredients, offering a quick and nutritious meal solution.
Website
Headquarters
USA & Canada (AMZ Prep Warehouses)
Industry
Health & Wellness, Supplements
Services
Amazon FBM, Amazon FBA, Middle Mile
For months, Born Simple had been using Amazon’s Small Parcel Delivery (SPD) to get their products into fulfillment centers. On the surface, it seemed convenient. Amazon handles it, products get there, what’s the issue?
But convenience was costing them significantly.
Every month, shipping costs kept climbing. At $23.01 per cubic foot, those “small” parcels were adding up to substantial expenses. When you’re shipping dozens of boxes regularly, those numbers become impossible to ignore.
The Born Simple team knew something had to change. They started looking at alternatives, running the numbers, and exploring different logistics options. That’s when they discovered the potential of Middle Mile shipping. The difference was substantial.
“The switch to Middle Mile through AMZ Prep wasn’t just about saving money, though that’s been remarkable. It’s about partnering with a team that actually understands our business and wants to see us succeed.”
Challenge
Shipping with SPD presented multiple hurdles:
- High per-unit shipping costs are reducing profit margins
- Limited visibility and predictability of monthly shipping expenses
- Growing complexity in managing multiple Amazon fulfillment centers
- Difficulty scaling without a logistics partner
Born Simple needed a 3PL that could understand their business, support growth, and provide cost-effective solutions.
Solution
Partnering with AMZ Prep, Born Simple implemented Middle Mile shipping. The AMZ Prep team:
- Analyzed shipping volumes and fulfillment patterns
- Explained Middle Mile logistics and projected realistic savings
- Provided operational guidance for multi-center shipments
- Became a strategic partner, not just a service provider
“AMZ Prep didn’t just pitch services. They walked us through exactly how Middle Mile would work for our shipments and showed us the real cost savings.”
Results
| Shipment | Date | Units | Fulfillment Centers | Cost | Rate per ft³ |
|---|---|---|---|---|---|
| 1 | July 26 | $640 | 6 | $806.25 | $9.30 |
| 2 | August 20 | $520 | — | $853.65 | $10.11 |
| 3 | August 20 | $685 | 6 | $812.00 | $9.37 |
| 4 | September 25 | $2,204 | 6 | $2,050.25 | $5.64 |
Total Saved: $8,944.27
Average Cost Reduction: 63%
These were real shipments under real business conditions, not trial runs or promotions.
Impact on Born Simple
Switching to Middle Mile shipping allowed Born Simple to:
- Gain predictable shipping costs for better financial planning
- Reinvest savings into inventory, marketing, and product development
- Scale operations efficiently across multiple fulfillment centers
- Receive ongoing strategic support from AMZ Prep
“With AMZ Prep, we no longer worry about each shipment’s cost. The team helps us plan, optimize, and scale efficiently.”
Fulfillment Optimized for Health & Wellness Brands
AMZ Prep’s facilities and Middle Mile network are designed for temperature-sensitive supplements, fragile wellness products, and high-volume fulfillment.
Whether shipping hundreds or thousands of units per month across multiple Amazon centers, AMZ Prep provides the expertise, infrastructure, and support to help brands like Born Simple scale efficiently while controlling costs.
