AMZ PREP CASE STUDY
How Qure Skincare Saved Seven Figures and Tripled Its Amazon Presence
Qure Skincare handed Amazon fulfillment to AMZ Prep and reached 100% Prime eligibility. The brand saved over seven figures a year, put it back into ad spend, and expanded into the UK, EU, and Canada in weeks.
RESULTS AT A GLANCE
- 100%Prime eligibility
- 7 figuresSaved per year, reinvested in ads
- 3xAmazon presence, year over year
- WeeksTo launch new markets, down from months
WATCH THE FULL CASE STUDY
Hear the Story Directly from Qure’s Founder
Fulfillment multiplies everything that you do.
Matt explains how moving Amazon fulfillment to AMZ Prep lifted conversion, funded more ad spend, and gave him his time back.
This case study is based on direct interviews with Qure Skincare founder Matt Orlic and internal AMZ Prep account data.
Reviewed by Blair Forrest, CEO of AMZ Prep. Last verified October 2026.
Clinical Skincare, Built for Everyone
Qure Skincare makes clinical-grade skincare accessible at home. Its product line includes customizable LED face masks and shower water filters.
The brand grew fast through direct-to-consumer sales and digital marketing. Amazon was meant to be the next big growth channel.
The Challenge
Qure was growing across e-commerce, but its fulfillment operation was creating friction at every stage of the customer journey.
The problem wasn't just getting products into a warehouse. Placement fees, freight, transit times, last-mile delivery, marketplace performance, and operational costs were all eating into the brand's ability to scale.
The biggest challenges:
- High placement fees were putting additional pressure on fulfillment costs
- Buy Box performance was being affected by fulfillment and delivery consistency
- Longer transit times made it harder to maintain a fast customer experience
- Limited ad budget meant too much capital was tied up in logistics instead of growth
- Freight and last-mile complexity created more moving parts for the internal team
- Operational inefficiencies were creating costs that weren't always obvious on the P&L
- Cross-border expansion into new markets required new logistics infrastructure and planning
- Fulfillment speed had become a constraint on the brand's ability to scale
One of the most embarrassing parts of building Qure wasn’t bad ads or wrong hires. It was losing customers on Amazon because we couldn’t fulfill fast enough.
We were managing fulfillment in-house and it was eating the team alive.
The cost went beyond operations. Every warehouse issue and every Amazon complaint routed back to Matt.
I built a $90 million brand and spent two years worrying about shipping labels.
The Solution
Qure moved its fulfillment operations to AMZ Prep, giving the brand a single fulfillment partner to manage the operational complexity behind its growth.
AMZ Prep addressed the problems across prep, inventory, freight, fulfillment, and last-mile delivery while providing infrastructure that could support Qure as it expanded into new markets.
AMZ Prep's solution
- Optimized fulfillment operations to reduce unnecessary logistics costs
- Improved fulfillment speed and consistency to support a better customer experience
- Strengthened Amazon fulfillment performance, helping Qure reach 100% Prime eligibility
- Reduced operational overhead, freeing up capital for advertising and growth
- Managed the fulfillment infrastructure so Qure's internal team spent less time firefighting
- Supported cross-border expansion through an existing international fulfillment network
- Connected freight, fulfillment, and last-mile operations across markets
We had 100% Prime eligibility, consistent delivery times, no more stock surprises. That’s exactly what AMZ Prep actually solved for us.
Better Fulfillment, Stronger Buy Box
Fulfillment performance is one of the biggest factors in who owns the Buy Box. It also shapes Prime eligibility, delivery speed, and conversion rate.
For Qure, the listing stayed the same. The fulfillment behind it changed.
When we moved Qure to AMZ Prep, our Buy Box health improved immediately and our conversion rate followed. The same product, the same listing, but better fulfillment, more revenue.
Seven Figures Back into Growth
Fulfillment costs often hide in places a P&L does not show clearly. Storage fees, slow-moving stock, retail-rate shipping labels, and costly returns all add up.
AMZ Prep’s network removed most of those costs for Qure. The brand saved over seven figures a year and moved that money into advertising.
AMZ Prep’s network eliminated most of that, and the savings went straight back into our ad spend.
UK, EU, and Canada Expansion
New markets used to mean months of logistics planning. With AMZ Prep’s international expansion infrastructure already in place, Qure launched without building anything from scratch.
When we expanded Qure into the UK and EU, the logistics question used to slow everything down. With AMZ Prep’s infrastructure already in place, we were in the new markets without building anything from scratch.
Canada followed on the same model. Work that once took months now took weeks.
The Founder Got His Time Back
Matt describes the handoff as psychological as much as operational. Once fulfillment was owned by AMZ Prep, his attention went back to product development, creative strategy, and brand positioning.
The moment logistics became someone else’s problem, I stopped thinking about it.
WORKING WITH AMZ PREP
Giving the team time back
Qure’s presence on Amazon has tripled over last year. It runs without me. There’s no firefighting every single week.
Matt OrlicFounder, Qure SkincareIn the interview, the Qure team talks about which logistics responsibilities now sit with AMZ Prep, how its part in day-to-day fulfillment has changed, and where that attention has gone instead.
- HANDED TO AMZ PREP
- Inventory, prep and replenishment
- DAY-TO-DAY INVOLVEMENT
- No weekly firefighting. Logistics are fully handled by the AMZ Prep team.
- WHERE THE FOCUS WENT
- Product development, creative strategy and brand positioning
MEASURABLE IMPACT
The Results Speak for Themselves
- 100%Prime Eligibility
Full Prime badge coverage with consistent delivery times
- 7 figuresAnnual Savings
Fulfillment savings reinvested directly into ad spend
- 3xAmazon Presence
Qure’s Amazon presence tripled year over year
- WeeksMarket Launch Time
UK, EU, and Canada launches that once took months
- 4Markets Served
US, Canada, UK, and EU on one fulfillment partner
- 0Weekly Firefighting
Logistics fully handled by the AMZ Prep team
GROWTH TIMELINE
From In-House Fulfillment to Four Markets
- PHASE 1Amazon Fulfillment Handoff
Qure moved Amazon fulfillment from in-house to AMZ Prep. Inventory, prep, and replenishment shifted to our team.
- PHASE 2Prime and Buy Box Recovery
Qure reached 100% Prime eligibility. Buy Box health and conversion rate improved immediately.
- PHASE 3Savings Reinvested
Seven figures in annual fulfillment savings moved into ad spend. Amazon presence tripled year over year.
- PHASE 4International Expansion
Qure launched in the UK, EU, and Canada on AMZ Prep’s existing network, in weeks rather than months.
COMMON QUESTIONS
Frequently Asked Questions
How did Qure Skincare reach 100% Prime eligibility?
Qure moved its Amazon fulfillment from in-house to AMZ Prep. Our team took over prep, inventory, and replenishment, which ended stockouts and kept delivery times consistent across the catalog. That consistency earned Prime eligibility on every listing.
How much did Qure Skincare save by switching to AMZ Prep?
Qure saved over seven figures a year after moving Amazon fulfillment to AMZ Prep. The savings came from lower storage, shipping, and returns costs. Qure reinvested that money directly into Amazon advertising to grow faster.
How does fulfillment affect the Amazon Buy Box?
Fulfillment performance is one of the biggest factors in Buy Box ownership. It drives Prime eligibility, delivery speed, and conversion rate. Qure’s Buy Box health improved immediately after moving to AMZ Prep, with the same product and listing.
How fast did Qure expand into new markets with AMZ Prep?
Qure launched in the UK, EU, and Canada in weeks instead of months. AMZ Prep’s international fulfillment network was already in place, so Qure entered each market without building new logistics infrastructure from scratch.
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