Case Study

How Tony Robbins used AMZ Prep to fulfill 13,000 fireboards days before the event [Case-Study]

Discover how Tony Robbins AMZ Prep for 13,000 pre-orders for his sold out virtual event, Unleash the Greatness. 


In-Stock Rate inside of Amazon


Reduction of late-shipping notices inside of Amazon for FBM


Cost savings using AMZ Prep for Amazon fulfillment


Tony Robbins is an entrepreneur, #1 NY Times bestselling author, philanthropist, and the nation’s #1 life & business strategist.



Sanfransico, California




Flash Fulfillment

Pre-Order Fulfillment

He has empowered more than 50 million people from 100 countries around the world through his audio programs, educational videos, and live seminars.

For more than four and a half decades, millions of people have enjoyed the warmth, humor, and transformational power of Tony’s business and personal development events.

But what happens when you pit a global entrepreneur against complex fulfillment demands when hosting live events over the internet?


Covid shook up the live event world, forcing many of the world’s top entertainers to completely change the way that they did business. 

Many looked to “flash fulfillment,” a process where an event is hosted and products are sent to consumers at home, allowing them to have a “blended reality experience” with a physical product in conjunction with an online event. 

Tony Robbins was no exception. He needed to get fireboards to his customers in order to offer them cutting-edge experiences that they would rave about.

The big problem? Very few companies offered comprehensive flash fulfillment that would be able to reach the level that Tony and his team were hoping for. 

“What we were able to do for Tony and his team was truly amazing. It was such a pleasure to work with a changemaker like Tony, and deliver on a huge project so flawlessly.”

Abbas Panju
Global Fulfillment Operations, AMZ Prep


To solve the complex fulfillment challenges and get product to the end user at the right time, Tony Robbins partnered with AMZ Prep. 

We are one of the few fulfillment partners in Canada with the ability to support large scale, cost-effective flash fulfillment solutions.

Our experienced team connected with Tony, diagnosed the size and complexity of his shipment, and quickly allocated capacity to ensure that everything would go off without a hitch. 

When the day of the shipment came, we were able to handle the volume perfectly, with no unexpected problems, giving Tony and his team peace of mind.

“We were blown away with the outcome of the event, and how easy it was for us to get everything sorted out with AMZ Prep. They delivered on a large-scale project effortlessly, and for a great price”

Tracey Williams
Global Events, Tony Robbins


Not only could AMZ Prep handle the volume, but we were able to cut down shipping costs and ensure that the movement was more profitable for Tony and his team. 

We handled over 13,000 orders in under 48 hours with a 99% on time delivery rate, a truly staggering project executed almost perfectly. 

On top of the high volume of orders, AMZ Prep was able to reduce shipping costs by 32% compared to our competitors. 

The partnership will continue for years to come, and Tony now has a trusted fulfillment partner to help him with flash fulfillment projects in North America and beyond. 

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