Sequence Commerce X AMZ Prep

AI Search Visibility and Marketplace Advertising, Backed by Fulfillment That Delivers

Sequence Commerce is one of the leading AEO and GEO agencies for Amazon and ecommerce sellers across the US and Canada. The team runs AI search visibility alongside marketplace advertising, so brands show up in AI answers and convert on the traffic that follows. AMZ Prep handles fulfillment from 50 plus centers across six countries, covering Amazon FBA, DTC, and retail.

Together, brands get AI visibility, advertising, and fulfillment working from the same plan.

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Sequence commerce x amz prep
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Why AMZ Prep Partners With Sequence Commerce

AI search rewards brands that can actually ship. A product recommended by Rufus or an AI Overview loses the sale if it is out of stock or slow to arrive.

Sequence Commerce builds AI visibility for Amazon and ecommerce brands across the US and Canada, then runs the advertising that compounds it. Their clients need a fulfillment partner that keeps inventory available and delivery fast in both countries, because those are the conditions AI shopping answers favor.

Sequence commerce

Why this partnership works

  • AI shopping surfaces recommend products that are in stock and quick to deliver, which makes fulfillment part of visibility
  • Sequence clients sell across Amazon, Walmart, TikTok Shop, and DTC and need one fulfillment partner for all of them
  • AMZ Prep operates 50+ fulfillment centers across six countries, with cross-border US to Canada in one network
  • Brands working with Sequence get fulfillment that supports both their advertising spend and their AI visibility work

What Each Brand Handles

What Sequence Commerce brings

  • Full-service marketplace management across Amazon, Walmart, TikTok, Target, Instacart, Wayfair, and Best Buy
  • Global marketplace expansion support across 60+ countries and 12+ major platforms
  • AI-driven advertising optimization combined with creative strategy and content production
  • Team of 100+ ecommerce specialists managing everything from strategy to execution
  • Multi-channel coordination ensuring advertising, SEO, and operations align

What AMZ Prep brings

  • Amazon FBA prep and inbound shipment creation across North America, the UK, and Europe
  • Seller Fulfilled Prime support, so brands keep the Prime badge and their own packaging
  • Multi-channel DTC fulfillment across Shopify, TikTok Shop, and direct ecommerce
  • Cross-border US to Canada fulfillment through a single network
  • 99.8 percent order accuracy and one to two day delivery across most of North America
  • Published starting rates with zero Amazon placement fees

Who This Partnership Serves

Amazon and ecommerce brands that want to be recommended by AI assistants, not just ranked

Mid-market and enterprise brands generating $1M to $100M or more in ecommerce revenue

Sellers operating in both the US and Canada who need one fulfillment and advertising partner

DTC brands expanding into Amazon, Walmart, and retail and needing multi-channel fulfillment

Brands whose ad spend is growing faster than their fulfillment can keep up

How the Partnership Work Together

Sequence Builds AI and Marketplace Visibility

Sequence Commerce optimizes listings, catalog data, and content so AI assistants and marketplace search both surface the brand. The team then runs advertising across Amazon, Walmart, TikTok Shop, and retail media to capture the demand that visibility creates.

AMZ Prep Keeps Products Available and Fast

AMZ Prep handles FBA prep, DTC fulfillment, and cross-border shipping from centers across North America, the UK, and Europe. Stock stays available and delivery stays fast, which are the conditions AI shopping answers and Amazon’s own ranking both reward.

Visibility and Fulfillment Reinforce Each Other

An out-of-stock product drops out of AI recommendations and loses its Buy Box position. Sequence shares demand forecasts and campaign plans so AMZ Prep can position inventory before the spend ramps.

Both Scale Across the US and Canada

Selling in both countries usually means two 3PLs, two ad strategies, and duplicated work. Sequence and AMZ Prep cover both from one relationship, including cross-border shipping and Canadian carrier coverage.

What the Partners Say

"AI assistants recommend products that are in stock and arrive quickly. That makes fulfillment part of a brand's search visibility, not a separate problem."
Blair forrest
Blair ForrestFounder & CMO, AMZ Prep
"We can win the AI answer and the ad auction, but the sale still depends on the order shipping fast. AMZ Prep closes that gap for our clients."
Alex kung
Alex KungCEO, Sequence Commerce

Frequently Asked Questions

What are AEO and GEO, and why do they matter for Amazon sellers?

Answer engine optimization and generative engine optimization make a brand visible in AI-generated answers rather than only in ranked search results. For Amazon sellers this includes Rufus, Google AI Overviews, and AI shopping results. Sequence Commerce runs this work for brands across the US and Canada.

Ready to be found in AI search and ship fast enough to win the sale? Contact AMZ Prep to get started.

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