Trusted Partnership
New Primal X AMZ Prep: Where Clean Food Meets Flawless Fulfillment
Scaling a food brand takes more than great ingredients – it takes the right fulfillment foundation. Jason Burke partnered with AMZ Prep to help The New Primal grow into a national brand without compromising on quality.
From grass-fed beef sticks to clean-label sauces, every product reflects his mission to fix a broken food system using real, recognizable ingredients. Growing from a home kitchen to 10,000+ retail locations demanded a fulfillment partner like AMZ Prep who understands food isn’t just another SKU.
- Built with a community of trusted eCommerce partners
The Story Behind the Brand
Disrupting the Snack Industry – One Grass-Fed Beef Stick at a Time
Jason Burke didn’t set out to build a snack empire. In 2010, he was just looking for protein snacks that aligned with his values – grass-fed meat, clean ingredients, nothing artificial. When he couldn’t find what he was looking for, he made it himself.
What started in a home kitchen quickly resonated with consumers who were equally tired of reading ingredient labels that looked more like chemistry experiments than food. The New Primal tapped into something bigger: a growing movement of people who wanted to know exactly what they were putting in their bodies.
Jason Burke, Founder & CEO, The New Primal
The New Primal's Journey:
- 2010: Founded with a simple mission – create portable protein without compromise
- 2012-2013: Gained traction in natural food stores and farmers markets
- 2014-2016: Pioneered grass-fed, pasture-raised jerky and meat sticks in mainstream retail
- 2017-2018: Expanded from 3 core products to 33+ SKUs across multiple product lines
- 2019-2020: Launched Snack Mates (kids’ protein snacks) and Noble Made (clean sauces and condiments)
- 2021: Secured $15M Series B funding to accelerate national expansion
- 2022-2024: Achieved distribution in 10,000+ retail locations nationwide
- Today: Leading the clean eating movement with a loyal following and continued innovation
What Makes The New Primal Different :
Where to Find The New Primal
Why The New Primal Partners with AMZ Prep
Finding the Right Fulfillment Partner - What Actually Matters
The New Primal’s partnership with AMZ Prep reflects the same values that built the company: no compromises on quality, commitment to doing things right, and understanding that the details matter.
FAQs
The New Primal is available at Costco, Kroger, Publix, Sprouts, Walmart, Whole Foods Market, and Target. Online through Amazon, Instacart, Thrive Market, or newprimal.com.
Every product uses exclusively grass-fed, pasture-raised meat with zero antibiotics or hormones. No soy, no artificial ingredients, nothing you can’t pronounce.
Yes, Snack Mates are specifically designed to be free from the top 8 allergens while providing clean protein for kids.
New food and CPG brands shipping 10+ pallets monthly who mention The New Primal partnership when contacting AMZ Prep.
If your products require temperature control, have expiration dates, need allergen separation, or you’re selling across multiple channels (Amazon + DTC + Retail), you need more than a standard warehouse. That’s when specialized food fulfillment matters.
Most food brands are fully operational within 2-3 weeks from initial consultation to first shipment, depending on complexity and integration requirements.
New Primal sells temperature-sensitive food products requiring cold storage and careful handling. AMZ Prep operates cold storage facilities with the compliance and infrastructure food brands need for safe fulfillment.
Yes. AMZ Prep has FDA-registered facilities and cold storage capabilities for temperature-controlled food products. We handle products requiring refrigeration, compliance documentation, and food-safe handling.
Yes. Amazon has specific requirements for food products (expiration date tracking, FIFO/FEFO, temp control). AMZ Prep’s food fulfillment experience ensures compliance with both Amazon and FDA regulations.
New Primal’s case study shows how AMZ Prep supports food brands at scale. Contact AMZ Prep directly to discuss your specific food fulfillment needs and how we support brands in this category.
AMZ Prep handles supplements, protein powders, frozen foods, refrigerated items, shelf-stable packaged foods, and various temperature-controlled products across our cold storage network.
