Success Story: Stone Bridge Imports

Case Study

Stone Bridge Imports

Stone Bridge Imports is a wellness brand aimed at improving lives through the use of semi-precious minerals curated by their team of experts. With their deep understanding of all things stone-related they’ve branched out into the crafts vertical which supports artisans in creating unique stone-based pieces from their high-quality Soap Stones.
MARKETPLACE
AMAZON

CATEGORY
HEALTH & WELLNESS

MARKETPLACE SERVICES

SEO, PHOTOGRAPHY & AMAZON ADVERTISING

TYPE
DTC

COUNTRIES
2

FULFILLMENT SERVICES

LTL SHIPPING, AMAZON PREP & PACK

Carving Our Niche
Key Challenges

Stone Bridge Imports saw incredble success over the years through their local Kitchener, Ontario stores together with their growing eCommerce website presence but found that its Amazon account wasn’t performing as expected. They know that they have a wide-reaching pool of potential customers in Canada and throughout the USA but sensed they weren’t making enough of an impact on the marketplace to propel their sales.

Product Visibility & Education

Images didn’t properly educate the customer on the product and value proposition

Restricted Advertising Strategy

Limited resources and data available to understand customer demographics to target or optimizing their advertising strategy

Finite Budget & Strategy

Limited bandwidth and budget to optimize product images & copy on current Amazon listings

Inventory & Fulfillment Bottlenecks

Fast-paced growth caused black-out inventory periods due to bottle-neck of Amazon preparation at their own warehouse

Our Approach

End-to-End Strategy & Execution

AMZ Prep’s North America team worked with Stone Bridge Imports on an end-to-end solution providing an overhaul from new product photography and optimizing their listings to managing a Paid Media campaign in both Canada & the USA. We identified a few key factors in influencing customer’s decisions in their specific segment and worked to excel in these areas.

Amazon Makeover + Boost Conversions

Redesign of product catalog with compelling product photography & keyword enriched copywriting

Amazon.com USA Expansion

Open entire new customer base in the USA, boosting sales from 0 to over 500+ orders in first 30 days

Boosted Paid Media Sales

Surged sales in Canada by over 200% with our advanced advertising analytics software

Outsourced Fulfillment for Growth

Utilizing our fulfillment warehouses enabled Stone Bridge the ability to outsource Amazon compliance & label generation to our warehousing team to allow for scalable growth

Amazon Fulfillment

Our Global Distribution Strategy

Amazon Compliance & Preparation for FBA

  • Team of Amazon experts ensured the compliance preparation of Amazon labels and packaging
  • Turn-key solution for hands-off fulfillment
  • Direct management of Seller Central

Heavily Discounted Shipping Rates

  • Managed inbound logistics into the AMZ fulfillment with discounted carrier rates
  • Expedited Amazon appointments with exclusive shipping rates

Removing the Bottle Necks

  • By utilizing our warehousing & fulfillment division, Stone Bridge was able to avoid critical fulfillment bottle-necks they were facing at their own office

True End-To-End Partnership

  • Helping Stone Bridge achieve success by optimizing every stage of the customer journey on the platform.

Our Results

Through AMZ’s team of experts working to ensure Stone Bridge Import’s success criteria were exceeded, we realized a 200%+ increase in sales on Amazon.ca, a staggering 2700% sales growth on Amazon.com marketplace launch, and a phenomenal boost in their Amazon Listing’s SEO rank, boosting traffic by over 300% with an overall conversion rate of 23%.

By the end of this project, Stone Bridge Imports had to increase production to meet the demands of their customers.

Results
200
Revenue Growth
Amazon.ca
500
Orders
First 30 days on Amazon.com
3
Conversion ROI
After New Listings
1500
PPC
Sales
We decided to scale up - our very small Amazon selling program - and they have done a fantastic job building out the Amazon storefront, we're really happy with them.

Arthur Rocha

Manager, Stone Bridge Imports
During our growth when we started selling on Amazon, we reached out to AMZ. They solve our bottle-neck, which was the preparation and shipping of products to Amazon FBA warehouses in Canada and the USA - we're incredibly grateful for their team!

Ulymar Rocha

Founder, Stone Bridge Imports

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