Success Story: ANS Performance

Sucess Story

ANS Performance

ANS Performance brand was born in 2012 with one goal in mind, to create the best performance supplements available. With a mantra for innovation, quality, real science, and real results – Amazon was the next phase of growth for ANS.
MARKETPLACE
AMAZON

CATEGORY
HEALTH & WELLNESS

MARKETPLACE SERVICES

PAID MEDIA, PHOTOGRAPHY, SEO, COMPLIANCE

TYPE
DTC

COUNTRIES
2

FULFILLMENT SERVICES

AMAZON PREP & PACK, OMNICHANNEL FULFILLMENT, B2B

90 Day Transformation 
Key Challenges

ANS Performance formulates high-quality supplements for athletes, by athletes. After years of rigorous research, they have honed into a line of products that includes everything from supplements to vegan and keto-friendly foods. ANS Performance understands the value of product research on success and came to AMZ knowing we could provide the same level of expertise for their Amazon venture.

Unauthorized Resellers & MAP Issues

Multiple grey market resellers fostered a poor customer & brand experience

Limited Bandwidth for Amazon Growth

ANS wanted to grow on Amazon and expand new marketplaces but needed support

Dissociated Content & Branding

Sub-optimal listings did not showcase the brand as intended and resulted in fewer customers being able to find their products

Performance on Amazon

Minimal management of Amazon’s AMS, including advertising strategies and implementation

Our Approach

Cutting the Calories: Our Slim Solution & Results

ANS needed to gain control of their business using high-quality data to provide better insights into their eCommerce channels.

Using actionable insights from AMZ’s reporting platform paired with a holistic eCommerce strategy to clean up, protect, and grow their brand online, ANS was able to completely control their brand space on Amazon and other marketplaces.

By partnering with AMZ, ANS not only gained access to comprehensive eCommerce reporting but upgraded their photography & listing content across their entire catalog.

Using the solid foundation we built together, AMZ stepped into multiple high-growth aggressive advertising strategies with sound marketing principles to drive a campaign that outpaced category growth.

Getting a Face Lift

Total revamp of catalog with on-brand product photography & SEO optimized listings

Brand Takeover

Took control of the ANS Performance brand on Amazon, eliminating grey market resellers that were re-selling on ANS listings

Amplified Amazon PPC Sales

PPC Sales soared by over 2000% with our advanced advertising analytics software

Omnichannel Fulfillment Management

Utilizing our fulfillment warehouses enabled ANS the ability to meet Amazon compliance & label generation standards and allowed them to grow at scale

Amazon Fulfillment

Omnichannel Fulfillment From Our Warehouses

Amazon Compliance & Preparation for FBA

  • Team of Amazon experts ensured the compliance preparation of Amazon labels and packaging
  • Specific packaging and handling for Amazon was required for supplements

Heavily Discounted Shipping Rates

  • ANS is working with AMZ’s fulfillment arm for access to book exclusive Amazon Carrier appointments through our internal shipping solutions

Fulfillment for Walmart, Shopify & Beyond

  • Using AMZ warehouses for eCommerce, Walmart, B2B, and more, ANS is able to scale operations without the worry of fulfillment bottlenecks
  • Integrated directly into ANS sales channel to pull orders from each marketplace and platform 
  • Simplified inventory management across channels 

Catalog Expansion Capabilities

  • Provided with abundant space through our network of warehouses we were able to support ANS’s aggressive growth plan seeing them launch new products in the Keto, Vegan, and Pre-Workout spaces

Our Results

Through AMZ’s experts, ANS Performance was able to realize over 2000% growth through Amazon alone from their 3.3+ million page views driven through Paid Media. AMZ was able to completely rid the landscape of grey market resellers leaving ANS to dominate their category.

Results
150
Revenue Growth
Amazon.ca
3
Million
Page Views in 60 Days
1534
Increased
Clicks
1500
PPC
Sales
Within only a few months, we've improved our listings and significantly grown our Amazon sales.

ANS Canada

North America
They're extremely easy to work with and everything has been done as per the timelines we agreed to. I'd be very happy to recommend the AMZ team to anyone!

Shetal Shah

Founder, ANS Performance

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