Amazon Toy Category 2021 Playbook

The Amazon Toy Story:

How to win in the new Amazon-dominated toy market

The toy retail landscape changed dramatically when industry giant Toys “R” Us closed in 2018. Its sudden exit from the market left a vacuum that looks set to be filled online – increasingly by Amazon.

An AMZ survey reveals that Amazon is second only to Walmart as the top destination for U.S. toy shoppers; while in the U.K., Amazon is now viewed as the #1 choice.

Download AMZ’s playbook to learn how toys & games manufacturers can win in this new Amazon-dominated toy market.

| Download the Playbook

Inside You’ll Learn

  • What’s driving toy category growth online
  • What makes Amazon such a disruptor
  • The importance of promotional events like Black Friday and Cyber Monday
  • Where you should focus efforts to fast track your eCommerce performance

Amazon Playbook

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