The Amazon Toy Story:
How to win in the new Amazon-dominated toy market
The toy retail landscape changed dramatically when industry giant Toys “R” Us closed in 2018. Its sudden exit from the market left a vacuum that looks set to be filled online – increasingly by Amazon.
An AMZ survey reveals that Amazon is second only to Walmart as the top destination for U.S. toy shoppers; while in the U.K., Amazon is now viewed as the #1 choice.
Download AMZ’s playbook to learn how toys & games manufacturers can win in this new Amazon-dominated toy market.
| Download the Playbook
Inside You’ll Learn
- What’s driving toy category growth online
- What makes Amazon such a disruptor
- The importance of promotional events like Black Friday and Cyber Monday
- Where you should focus efforts to fast track your eCommerce performance
Amazon Playbook